eCommerce Program

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Program overview

As part of the Victorian Government’s $15.7 million Export Recovery Package, the eCommerce Program will help Victorian businesses increase their export potential by engaging an eCommerce platform within a designated international market and through other eCommerce channels.

The program aims to increase the profile and sales of Victorian products through key eCommerce channels. Businesses who have signed up to the program can access a combination of the following to help them engage with international markets:

  • Promotional activities on an eCommerce platform to generate increased demand for products
  • Market and sector insights from industry delivered through Global Victoria's Victorian eCommerce Network (VeN)
  • Digital content creation
  • Virtual presenting and pitch training
  • Training on eCommerce platformsThe target markets

The key markets targeted for Global Victoria's eCommerce initiatives include Southeast Asia, India, China, Japan and South Korea, with product categories including cosmetics, beauty, nutraceuticals, food and beverage.

The Rising Tide of Southeast Asian eCommerce

Southeast Asia (SEA) eComerce is booming.

The COVID-19 pandemic has brought  about a permanent digital adoption surge in SEA, and according to the 2020 report by Google, Temasek and Bain and Company1, 8 out of 10 Southeast Asians viewed technology as being very helpful during the pandemic, and has now become an indispensable part of people’s daily lives.

Despite restricted mobility, eCommerce maintained uninterrupted access to necessities, such as groceries, health and education, and cashless solutions such as eWallets made transactions more accessible to all populations. Consumers and SMEs have adopted Digital Financial Services like never before, and behavioral changes are here to stay and will boost adoption and penetration, said the report.

SEA continues to benefit from robust population growth across demographic groups where two thirds of consumption will come from increased per capita spending (due to sharply rising incomes), and the remaining one-third from population growth2 predicted to reach 717 million by 2030.

Fast facts about Southeast Asia's booming eCommerce market

  • Every month, 360 million Southeast Aisans visit major eCommerce shopping channels, such as Lazada and Shopee.
  • eCommerce is predicted to grow by 5.5 per cent in 2021 spurred by Singapore, Malaysia, Indonesia, the Philippines and Vietnam.
  • SEA is the third largest eCommerce market globally after China and the US.
  • Indonesia is the largest eCommerce industry booming at a 30 per cent increase annually.
  • SEA is a leader in mobile-first internet connectivity with 90 per cent of the population adopting mCommerce as their preferred choice for eCommerce transactions.
  • Consumers in SEA spend an average of  3.6 hours a day online.
  • Beauty, personal care and clothing are the fastest moving sectors growing at 25 per cent a year.
  • Southeast Asians aged between 18 and 44 years are the biggest spenders online.
  • The SEA eCommerce market is predicted to grow by 300 per cent and be worth  $300 billion by 2025.

Global Victoria is connected, on the ground and ready to support your export journey into the dynamic Southeast Asia region

Southeast Asia remains to be one of the most promising regions to explore new markets, and Victorian exporters looking for market diversification opportunities are encouraged connect with our Southeast Asia team to learn more.


WEBINAR: eCommerce in Vietnam

Missed attending our webinar? Global Victoria, through the Victorian eCommerce Network, hosted an in-depth webinar about eCommerce in Vietnam which included insights from the Vietnam Victorian Government Trade and Investment (VGTI) office and guest speakers from industry.

VIDEO: Victorian eCommerce Network: Webinar - eCommerce in Vietnam

Contact us

For more information about the Vietnam Accelerator Program and our eCommerce Webinar, email Adrian Persi

am, brands will work with in-market eCommerce experts to onboard onto at least one major eCommerce platform in Vietnam.