eCommerce Program

Program overview

As part of the Victorian Government’s $15.7 million Export Recovery Package, the eCommerce Program will help Victorian businesses increase their export potential by engaging an eCommerce platform within a designated international market and through other eCommerce channels.

The program aims to increase the profile and sales of Victorian products through key eCommerce channels. Businesses who have signed up to the program can access a combination of the following to help them engage with international markets:

  • Promotional activities on an eCommerce platform to generate increased demand for products
  • Market and sector insights from industry delivered through Global Victoria's Victorian eCommerce Network (VeN)
  • Digital content creation
  • Virtual presenting and pitch training
  • Training on eCommerce platformsThe target markets

The key markets targeted for Global Victoria's eCommerce initiatives include Southeast Asia, India, China, Japan and South Korea, with product categories including cosmetics, beauty, nutraceuticals, food and beverage.

Southeast Asia eCommerce Accelerator – Vietnam program

Dates: 9 August to 29 October 2021
Applications open: 13 July 2021
Applications close: 23 July 2021

Start your application

About the program

Following the success of the Southeast Asia eCommerce Accelerator Pilot Program in Singapore and Malaysia, Global Victoria is pleased to announce the program is now being extended to Vietnam.

Working with an in-market eCommerce expert, the program provides Victorian exporters with the opportunity to create an online Flagship store, or to enhance an existing Flagship Store on leading eCommerce platforms in Vietnam including Lazada, Shopee and Tiki.

Throughout the program, brands will work with in-market eCommerce experts to onboard onto at least one major eCommerce platform in Vietnam.

This may include, but is not limited to:

  • assistance with the platform registration process
  • guidance with listing individual SKUs on the platform
  • creating design elements of the Flagship Store
  • launching the Flagship Store
  • enhancing an existing Flagship Store.

What types of businesses should attend?

Victorian companies in the following categories are invited to apply:

  • Beauty - cosmetics and skincare
  • Baby skincare
  • Nutraceuticals / health supplements
  • Non-fresh food
  • Infant formula

Why should you attend?

By participating in this program, you will

  • build and launch a Flagship Store within the 3-month program period (a process which usually takes at least 3-6 months)
  • promote your brand to a highly engaged market
  • build your presence in-market
  • learn how to execute a marketing plan specific to eCommerce
  • learn about the complex eCommerce environment in Vietnam.

Eligibility criteria

To be eligible to apply for the eCommerce Accelerator - Vietnam program, Victorian businesses must:

  • have relevant import permits/product registration in Vietnam
  • provide the name of your appointed distributor in Vietnam
  • have physical product available in Vietnam at the time of their application for this program.

Exporters must be able to demonstrate that they have a long-term plan in place for doing business via eCommerce in Southeast Asia, showing long-term commitment to the market beyond the course of the program.

Providing this information will be a requirement of submitting an application and will play a critical role in the selection process.

What’s included?

A maximum of 5 successful Victorian companies will be provided with the opportunity to participate in the Southeast Asia eCommerce Accelerator – Vietnam program, which includes:

  • the creation of a Flagship Store on at least one eCommerce platform, or enhancement of existing Flagship Store
  • program-wide promotional events on eCommerce platform
  • guidance with operating your online store.

Companies will be required to nominate one representative for the life of the program who will work with the in-market eCommerce expert. The company representative will be required to attend all planning meetings, including regular progress meetings and provide us with the required information in a timely manner.


  • an evaluation form will be distributed post program
  • all companies must agree to complete the evaluation
  • follow-up meetings with Global Victoria and program participants.
  • a final report delivered by the service provider.

What's not included?

Companies will be responsible for any costs associated with the sale of their goods on eCommerce platforms during the program, such as:

  • costs associated with warehousing
  • shipping and logistics
  • platform commissions
  • any additional advertising or marketing activity outside of the program.

It is a requirement for participating companies to be compliant with local registration and import requirements. Companies will be responsible for loading all product information on to the platform – however, guidance will be provided to do so.

Once the program has concluded, companies are responsible for maintaining their presence on eCommerce platforms should they wish to do so. Global Victoria will not cover any costs associated with platform fees or continued work with the service provider.

Program details

Dates: 9 August to 29 October 2021

Applications open: 13 July 2021
Applications close: 23 July 2021

Start your application

WEBINAR: eCommerce in Vietnam

Date: 20 July 2021
Time: 12pm – 1pm (AEST)
Cost: free

Find out more

Contact us

For more information about the Vietnam Accelerator Program and our eCommerce Webinar, email AdrianPersi