eCommerce Program

Program overview

As part of the Victorian Government’s $15.7 million Export Recovery Package, the eCommerce Accelerator Program will help Victorian businesses increase their export potential by engaging an eCommerce platform within a designated international market and through other eCommerce channels.

The program aims to increase the profile and sales of Victorian products through key eCommerce channels. Businesses who have signed up to the program can access a combination of the following to help them engage with international markets: Promotional activities on an eCommerce platform to generate increased demand for products

  • Market and sector insights from industry delivered through Global Victoria's Victorian eCommerce Network (VeN)
  • Digital content creation
  • Virtual presenting and pitch training
  • Training on eCommerce platforms

    Target markets

    The key markets targeted for the eCommerce initiatives include:

  • Southeast Asia
  • India
  • China
  • Japan
  • South Korea.
  • Product categories

    • Cosmetics.
    • Beauty.
    • Nutraceuticals.
    • Food and beverage.

    Upcoming initiatives

    The Southeast Asia eCommerce Accelerator Program

    The Southeast Asia eCommerce Accelerator Program will provide Victorian exporters with the opportunity to be on-boarded on leading eCommerce platforms in Southeast Asia. Companies will work with in-market experts to build an integrated eCommerce marketing and distribution strategy specific to Southeast Asia. The program will have a strong focus on Singapore and Malaysia.

    Program details

    Dates: 22 March to 30 June 2021
    Applications open: 22 February 2021
    Applications close: 10 March 2021

    Applications have now closed for this program


    The 2021 China International Beauty Expo (CIBE) Shanghai

    Global Victoria is seeking applications from export-ready Victorian beauty, well being and personal care companies and organizations interested in participating the 2021 China International Beauty Expo (CIBE), which will be held in Shanghai, China from 6 to 8 May 2021.

    Mission details

    Dates: 6-8 May 2021
    Applications open: 1 April 2021
    Applications close: 15 April 2021

    Find out more