Export Skills Program

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About the program

Export Skills 2022 is part of the Victorian Government's $15.7 million Export Recovery Package (ERP) and aims to help Victorian businesses impacted by coronavirus (COVID-19) to grow and develop their export skills and capabilities.

The program is essential training for Victorian business owners embarking upon their export journey, considering taking part in one of our trade mission or eCommerce programs, or keen to grow their export capability and remain globally competitive.

Program modules

Delivered in partnership with the Global Trade Professional Alliance (GTPA), Export Skills 2022 offers training across 5 modules;

  • MARKETING MASTERCLASS focuses on assisting businesses to develop and implement a successful marketing strategy, which then underpins business development activities and a sales strategy. The module will include practical information and real-world examples and case studies.
  • STANDARDS & CERTIFICATION will guide participants through the process of certification under a selection of key international standards. The world of standards is a complex and multi-layered one and businesses are often left bewildered by the sheer number of standards bodies and individual standards that may be applicable to them, as well as the often times complicated and costly process of compliance. This module aims to demystify standards and provide easy-to-access information on those most applicable to specific industry sectors.
  • CYBERSECURITY READINESS is designed to be clear and accessible to Victorian businesses, regardless of size, technical expertise, and industry sector. It is focused on creating a culture of cyber readiness within each participating organisation.
  • ADVANCED ECOMMERCE will provide knowledge at an advanced level, utilising subject matter experts and specialists giving real-world examples and practical information. All content will be formulated at an advanced level.
  • INTERNATIONAL BUSINESS RULES is aimed at providing practical snapshots of doing business in a selection of markets, including information on setting up a business in those markets.

Export Skills 2022 schedule

Module 1
MARKETING MASTERCLASS
26 April   12pm to 2pm Marketing refresher Webinar
3 May   10am to 11am International Marketing Strategy Workshop
10 May   12pm to 2pm Marketing  Webinar
17 May  12pm to 2pm Branding 1  - marketing funnel Webinar
24 May 12pm to 2pm Branding 2 - Building a brand Webinar
31 May 12pm to 2pm Marketing versus sales Webinar
7 June 10am to 1pm Sales techniques Workshop
14 June 12pm to 2pm Marketing to international customers Webinar  

Module 2
STANDARDS & CERTIFICATION
27 April   12pm to 2pm Talking international standards Webinar
4 May   12pm to 2pm Standard, certification & value chains Webinar
11 May   12pm to 2pm Certifications 1 Webinar
18 May  12pm to 2pm Certifications 2 Webinar
25 May 12pm to 2pm Certifications 3 Webinar

Module 3
CYBERSECURITY READINESS
6 May   10am to 1pm Being cyber ready Workshop
20 May   12pm to 2pm Creating an incident response plan Webinar
27  May   12pm to 2pm Core cyber issues and dealing with breaches 1          Webinar
3 June 12pm to 2pm Core cyber issues and dealing with breaches 2 Webinar
10 June 12pm to 2pm Changing organisational behaviour Webinar
17  June 12pm to 2pm Becoming a certified Cyber Leader Webinar

Module 4
ADVANCED ECOMMERCE
21 April   12pm to 2pm eCommerce refresher Webinar
28 April           12pm to 2pm Selecting the right platform Webinar
5 May   10am to 11am Building an eShop that rocks! Workshop
12 May  12pm to 2pm eCommerce marketplaces Webinar
19  May 10am to 1pm Omnichannel retail Workshop
26 May 12pm to 2pm Building a website in 2022 Webinar
2 June 12pm to 2pm Advanced digital marketing Webinar
9 June 12pm to 2pm Automation & AI for efficiency Webinar
16 June 12pm to 2pm AI & the future Webinar
23 June 12pm to 2pm Let's talk data Webinar

Module 5
INTERNATIONAL BUSINESS RULES
30 May Doing business in China Webinar
6 June                  Doing business in Southeast Asia Webinar
13 June Doing business in the Middle East and North Africa Webinar

Register to participate today

Proudly partnering with Pathways to Export

Global Victoria has partnered with Pathways to Export to deliver the International Business Rules module.

The Pathways to Export program is a $5 million, four-year initiative by Agriculture Victoria which aims to support small-scale, niche and emerging agri-food businesses to develop export capability and assist existing exporters expand into new markets.

The Program provides tailored one-on-one support and includes a range of bespoke business services including access to international market specialists, fundamental export tools and the establishment of a consolidated one-stop-shop export hub incorporating market intelligence and interactive resources to support trade success.

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Export Skills 2021

Didn't catch the Export Skills 2021 program? We've got you covered. Follow the link below to access the full suite of 21 recorded webinars that step you through the A-Z of exporting – from the must-haves of paperwork, freight and logistics, to eCommerce, virtual pitch training and more.

Watch the recordings of the Export Skills webinars

Want to know more?

For more information about the Export Skills Program, contact us by sending an email to skills@global.vic.gov.au

Delivered by Victorian State Government

in partnership with

GTPA logo