Export Skills Program
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About the program
Export Skills 2022 is part of the Victorian Government's $15.7 million Export Recovery Package (ERP) and aims to help Victorian businesses impacted by coronavirus (COVID-19) to grow and develop their export skills and capabilities.
The program is essential training for Victorian business owners embarking upon their export journey, considering taking part in one of our trade mission or eCommerce programs, or keen to grow their export capability and remain globally competitive.
Program modules
Delivered in partnership with the Global Trade Professional Alliance (GTPA), Export Skills 2022 offers training across 5 modules;
- MARKETING MASTERCLASS focuses on assisting businesses to develop and implement a successful marketing strategy, which then underpins business development activities and a sales strategy. The module will include practical information and real-world examples and case studies.
- STANDARDS & CERTIFICATION will guide participants through the process of certification under a selection of key international standards. The world of standards is a complex and multi-layered one and businesses are often left bewildered by the sheer number of standards bodies and individual standards that may be applicable to them, as well as the often times complicated and costly process of compliance. This module aims to demystify standards and provide easy-to-access information on those most applicable to specific industry sectors.
- CYBERSECURITY READINESS is designed to be clear and accessible to Victorian businesses, regardless of size, technical expertise, and industry sector. It is focused on creating a culture of cyber readiness within each participating organisation.
- ADVANCED ECOMMERCE will provide knowledge at an advanced level, utilising subject matter experts and specialists giving real-world examples and practical information. All content will be formulated at an advanced level.
- INTERNATIONAL BUSINESS RULES is aimed at providing practical snapshots of doing business in a selection of markets, including information on setting up a business in those markets.
Export Skills 2022 schedule
| Module 1 MARKETING MASTERCLASS | |||
|---|---|---|---|
| 26 April | 12pm to 2pm | Marketing refresher | Webinar |
| 3 May | 10am to 11am | International Marketing Strategy | Workshop |
| 10 May | 12pm to 2pm | Marketing | Webinar |
| 17 May | 12pm to 2pm | Branding 1 - marketing funnel | Webinar |
| 24 May | 12pm to 2pm | Branding 2 - Building a brand | Webinar |
| 31 May | 12pm to 2pm | Marketing versus sales | Webinar |
| 7 June | 10am to 1pm | Sales techniques | Workshop |
| 14 June | 12pm to 2pm | Marketing to international customers | Webinar |
| Module 2 STANDARDS & CERTIFICATION | |||
|---|---|---|---|
| 27 April | 12pm to 2pm | Talking international standards | Webinar |
| 4 May | 12pm to 2pm | Standard, certification & value chains | Webinar |
| 11 May | 12pm to 2pm | Certifications 1 | Webinar |
| 18 May | 12pm to 2pm | Certifications 2 | Webinar |
| 25 May | 12pm to 2pm | Certifications 3 | Webinar |
| Module 3 CYBERSECURITY READINESS | |||
|---|---|---|---|
| 6 May | 10am to 1pm | Being cyber ready | Workshop |
| 20 May | 12pm to 2pm | Creating an incident response plan | Webinar |
| 27 May | 12pm to 2pm | Core cyber issues and dealing with breaches 1 | Webinar |
| 3 June | 12pm to 2pm | Core cyber issues and dealing with breaches 2 | Webinar |
| 10 June | 12pm to 2pm | Changing organisational behaviour | Webinar |
| 17 June | 12pm to 2pm | Becoming a certified Cyber Leader | Webinar |
| Module 4 ADVANCED ECOMMERCE | |||
|---|---|---|---|
| 21 April | 12pm to 2pm | eCommerce refresher | Webinar |
| 28 April | 12pm to 2pm | Selecting the right platform | Webinar |
| 5 May | 10am to 11am | Building an eShop that rocks! | Workshop |
| 12 May | 12pm to 2pm | eCommerce marketplaces | Webinar |
| 19 May | 10am to 1pm | Omnichannel retail | Workshop |
| 26 May | 12pm to 2pm | Building a website in 2022 | Webinar |
| 2 June | 12pm to 2pm | Advanced digital marketing | Webinar |
| 9 June | 12pm to 2pm | Automation & AI for efficiency | Webinar |
| 16 June | 12pm to 2pm | AI & the future | Webinar |
| 23 June | 12pm to 2pm | Let's talk data | Webinar |
| Module 5 INTERNATIONAL BUSINESS RULES | ||
|---|---|---|
| 30 May | Doing business in China | Webinar |
| 6 June | Doing business in Southeast Asia | Webinar |
| 13 June | Doing business in the Middle East and North Africa | Webinar |
Register to participate today
- Explore more and register for the Marketing Masterclas module
- Explore more and register for the Standards & Certification module
- Explore more and register for the Cybersecurity Readiness module
- Explore more and register for the Advanced eCommerce module
- Explore more and register for the International Business Rules module
Proudly partnering with Pathways to Export
Global Victoria has partnered with Pathways to Export to deliver the International Business Rules module.
The Pathways to Export program is a $5 million, four-year initiative by Agriculture Victoria which aims to support small-scale, niche and emerging agri-food businesses to develop export capability and assist existing exporters expand into new markets.
The Program provides tailored one-on-one support and includes a range of bespoke business services including access to international market specialists, fundamental export tools and the establishment of a consolidated one-stop-shop export hub incorporating market intelligence and interactive resources to support trade success.
Export Skills 2021
Didn't catch the Export Skills 2021 program? We've got you covered. Follow the link below to access the full suite of 21 recorded webinars that step you through the A-Z of exporting – from the must-haves of paperwork, freight and logistics, to eCommerce, virtual pitch training and more.
Want to know more?
For more information about the Export Skills Program, contact us by sending an email to skills@global.vic.gov.au
in partnership with
