Summer 2022 Update

The trade team from the Victorian Government Trade and Investment (VGTI) Office in Shanghai supported 30 Victorian companies at the 2021 China International Import Expo (CIIE) from 5-10 November 2021.

The VGTI team established a Victorian Pavilion at the China International Import Expo (CIIE) Food & Agricultural Hall which hosted over 30 cooking and product demonstrations featuring companies such as Bulla Dairy, Laurent Bakery, Simplot, Deliciou, Mastlink, and Rathbone Wine Group.

Representatives of these companies introduced Victorian food and beverage products to Chinese buyers in the Victorian Pavilion and in the wider Food and Agricultural Hall.

Other Victorian food and agricultural companies at the Pavilion included:

  • Australian Premium Dried Fruits
  • Bio-E
  • Brown Brothers
  • Chobani
  • Coles
  • De Bortoli Wines
  • Fonterra
  • Freedom Foods (Shepparton)
  • Murray River Organics
  • Riversdale Fine Wines
  • ViPlus Dairy
  • Yumbah Aquaculture

Over 17.5 million Chinese viewers watched two live-streaming sessions from the Pavilion.

In one of the sessions, a Key Opinion Leader (KOL) walked through the Pavilion and interviewed the 30 Victorian companies, and in another session, over 20 Victorian companies spoke in-depth about their products.

The Vice Mayor of Shanghai, Madame Zong visited the Victorian Pavilion and was briefed about Victoria’s export capabilities by Brett Stevens, the State Government of Victoria's Commissioner to China.

Following up on the CIIE, on 1 December, the China VGTI team hosted an Open Day at Vic House, the Victorian Agricultural Trade Pavilion, for Chinese buyers to engage with Victorian companies and products.

In-Market Insights video series

In-Market Insights is a series of videos presented by Global Victoria's team members from across its international network of 23 Victorian Government Trade and Investment offices (VGTIs). The series will shed light on the current state of play in key global markets and sectors.

CHINA - Health and Wellbeing October 2020

Episode 24 features Global Victoria's Michael Baird - Strategic Advisor, and Michael Zhang - Senior Trade Manager from our Trade and Investment (VGTI) office in Shanghai, China. They share insights on emerging opportunities for Victorian food, and health and wellness businesses looking to engage with the region.


VIDEO: CHINA - Health and Wellbeing October 2020


CHINA - Education June 2020

Qian Li, Global Victoria’s Education Services Manager from our Beijing Victorian Government Trade and Investment (VGTI) office in Beijing shares her expertise on emerging opportunities in China for Victorian education providers.


VIDEO: Global Victoria's In-market Insights - CHINA Education June 2020    


CHINA May 2020

In this episode, Global Victoria’s Deputy Commissioner to China, Lisa Renkin – based in Chengdu – shares her expert knowledge about emerging opportunities in China for Victorian businesses.


VIDEO: Global Victoria's In-market Insights - CHINA May 2020

Victoria's China Strategy

Victoria's China Strategy provides a plan to support economic growth in Victoria and in China, and deepen our understanding of each others' people and culture. It set four ambitious ten-year targets from 2016 to 2026, across trade, investment, visitors and students.

In the first 2 years, 2 of the 4 key targets have already been exceeded. Victoria has received more investment and more postgraduate students from China than the established targets. We're on track to surpass all targets by 2026.

The 2018 progress report highlights the achievements and successes since the initial strategy was launched.

The progress report also highlights the strength of our cultural ties and people-to-people links, showcasing our shared success in education, government and cultural collaboration, and how we are achieving our vision of becoming Australia's gateway to Asia.

Read Victoria's China Strategy

Serious about exporting?

Whether you’re a Victorian business looking at entering new markets, expanding into additional markets, or taking on more challenging high-growth markets, our free online self-assessment tool, Go Global will show you how to get there.

Through a series of export-focused questions, Go Global works by measuring your business’s capability and capacity in nine key areas. Nominate yourself and up to five key stakeholders from your business to take part in the self-assessment to receive a holistic overview of your business's export-readiness.

Once all nominees have completed their self-assessments, you'll receive a comprehensive report highlighting your business's strengths and capabilties, and recommended next steps to help you go global.

Go Global is a useful tool for the development or refinement of your market entry strategy:

  • Identifying strengths
  • Identify gaps in capabilities
  • Recommending the next steps to bridge those gaps and support your export journey.

Register for the Go Global self-assessment

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