Winter 2019 Update

The staging of an Australian Football League (AFL) regular season game in Shanghai provides a platform to promote Victoria’s globally competitive sports ecosystem.

The most recent game, held on 2 June 2019 between St Kilda and Port Adelaide, was the third match ever played outside Australia and New Zealand for premiership points and the first to involve a Victorian club. The game attracted a crowd of approximately 10,000 people and a television audience of 3.9 million (of which 3.7 million were Chinese viewers).

In support of the China game, St Kilda ran a five-day corporate program for more than 60 companies, around half of which were Victorian, while the AFL hosted a Gala Dinner that was attended by 550 Australian and Chinese guests and showcased Victorian products.

The AFL’s involvement in China is just the tip of the sports iceberg. Victoria is well placed to help China achieve its plan to grow its sports industry to one per cent of GDP by 2020.

In 2019, Global Victoria has worked to build the relationships and connections necessary for Victoria’s sports industry to develop relations with China by:

  • supporting the National Basketball League’s newest franchise, the South East Melbourne Phoenix to complete a preseason tour of China. In May, the Phoenix played its first ever competitive games against the Jiangsu Dragons and Shanghai Sharks in Nanjing and Shanghai, respectively
  • assisting the Victorian Racing Club to launch its International Fashions on the Field project in Shanghai, showcasing Victoria’s high-quality fashion and entertainment to drive greater international attendance at the Melbourne Cup Carnival
  • signing a Letter of Intent with the Shanghai Administration of Sport agreeing to work together to foster collaboration and cooperation, including exploring opportunities to organise inbound and outbound sports trade missions to create new export opportunities for Victorian firms.

In 2020, there are many exciting potential sports events that will further Victoria and China cooperation, including collaborations in tennis and cricket.

Greater China: an overview and insights
Read our powerpoint presentation of Greater China: an overview and insights PDF, 1.3 MB taken from our inaugural Export Summit, GVx held in October 2019

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