Winter 2021 Update

In 2021, Global Victoria and the Victorian Government Trade and Investment offices in China supported Victorian businesses to participate in virtual trade shows in China to promote their exports.



The Hainan Consumer Products Expo

The Hainan Consumer Products Expo was held in Haikou, Hainan Province on 6 May 2021.

Victorian businesses were business matched with Guangdong and Hainan food importers. A livestreaming program with Chinese on-line key opinion leaders promoted Victorian brands at the Expo. Coles, Murray River Organics and ViPlus Dairy were some of the Victorian exporters who attended the Expo.

The China International Beauty Expo was held in Shanghai in May 2021.

Our team from the VGTI offices in China helped Victorian beauty product exporters access a livestreaming program to boost their exposure to industry buyers and influencers. Victorian companies participating in the Expo included: Vitality Brands, Total Beauty Network, DPP Pharmaceuticals (Goat Soap), Nativebliss, and Bio-E.


ChinaBio Networking Forum

The ChinaBio Networking Forum was held in Shanghai in May 2021.

Our team from the VGTI offices in China created business matching opportunities for Victorian participants to meet virtually with Chinese counterparts to discuss business opportunities. Victorian participants included: 360biolabs, the Australian Regenerative Medicine Institute, Cancer Trials Australia, and St Vincent's Hospital.


SIAL China Food Expo

SIAL China Food Expo was held in Shanghai in May 2021.

Our team from the VGTI offices in China established a Victorian booth at the Expo which was attended by over 146,000 food industry professionals. A tasting program of Victorian food attracted significant interest from Chinese buyers.

Global Victoria hosted a Victorian exhibitor and Chinese buyers networking dinner during the event to further promote export sales. Victorian delegates at SIAL China included: Annex Food, Bulla Dairy, Coles, Dairy Farmers, Four Pillars , CAPI, Laurent Bakery, Select Harvests, and Yumbah Abalone.


On the horizon

The fourth China International Import Expo (CIIE) will be held in Shanghai from 5-10 November 2021. In 2020, Global Victoria hosted a Victorian Pavilion for 28 Victorian companies.

Most of the Victorian exhibitors were from food and beverage, health and nutrtion, cosmetics and beauty product industries.

Victorian exporters are welcome to join the Victorian presence at the China International Import Expo in Shanghai in November 2021. Head to our Virtual Trade Mission page to find out more.

Summer 2021 Update

In July 2020, Brett Stevens was appointed the new Commissioner for Victoria to Greater China.Photo of Brett Stevens

From the head office in Shanghai, Brett will work to advance Victoria’s trade and investment interests in China through five Victorian Government Trade and Investment offices (Shanghai, Beijing, Nanjing, Chengdu and Hong Kong).

Brett served as Victoria’s Commissioner to Southeast Asia from 2013 to 2020.

He has over 25 years of international trade experience in Asia in both the public and private sectors. With an extensive background in agribusiness project management in Australia and Asia, Brett has a practical understanding of developing business opportunities and brings a strong commercial perspective to the role of Commissioner.

Brett’s immediate priorities in the role include:

  • delivering virtual and digital engagements with key Chinese partners in trade, investment and education
  • leveraging government relationships, including Sister-State relationships with Jiangsu and Sichuan to achieve tangible commercial outcomes
  • expanding Victoria’s engagement to new priority regions in China.

Brett summarised the challenges and opportunities facing Victorian businesses in China:

“We recognise the challenges that coronavirus (COVID-19) presents to Victorian businesses operating globally.

To help deal with these challenges, the Victorian Government has released an Export Recovery Package to address logistics and supply chain issues caused by the pandemic, and establish new export channels. Businesses will be connected to international markets through virtual trade missions to connect with Chinese buyers of Victorian goods virtually, as well as assistance to adapt their export strategies to respond to the rapidly changing global market.

Our whole team here in China is already helping Victorian businesses renew and expand exports and drive job growth in Victoria. But it is vital that we identify and capitalise on the opportunities that this period of turbulence brings.

eCommerce has been super-charged by this crisis and opportunities to operate virtually could lead to real growth opportunities and lower costs for Victorian businesses.

This is a fascinating time and already opportunities are presenting themselves for Victorian businesses. I and the whole team here in China are ready to help them get exports moving to China.”

Serious about exporting?

Whether you’re a Victorian business looking at entering new markets, expanding into additional markets, or taking on more challenging high-growth markets, our free online self-assessment tool, Go Global will show you how to get there.

Through a series of export-focused questions, Go Global works by measuring your business’s capability and capacity in nine key areas. Nominate yourself and up to five key stakeholders from your business to take part in the self-assessment to receive a holistic overview of your business's export-readiness.

Once all nominees have completed their self-assessments, you'll receive a comprehensive report highlighting your business's strengths and capabilties, and recommended next steps to help you go global.

Go Global is a useful tool for the development or refinement of your market entry strategy:

  • Identifying strengths
  • Identify gaps in capabilities
  • Recommending the next steps to bridge those gaps and support your export journey.

Register for the Go Global self-assessment

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