In-Market Insights - India: Education June 2020

In-Market Insights is a series of videos presented by Global Victoria's team members from across its international network of 22 Victorian Government Trade and Investment offices (VGTIs). The series sheds light on the current state of play in key global markets and sectors.

This episode features Global Victoria’s Annie Santhana - Regional Director of Education from our VGTI office in Bengaluru, India. Annie shares her expertise on emerging opportunities in India for Victorian education providers.

VIDEO: Global Victoria's In-market Insights - India: Education June 2020

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Summer 2020 Update

The start of 2020 and final quarter of 2019 brought some exceptional success stories for Victoria and India. The recent success of Victorian companies launching productions, forming new partnerships and investing in the relationship with India demonstrates the breadth of opportunities and provides useful case studies to guide your approach to the market.

High-level visits and trade missions led by Global Victoria continue to strengthen the relationship and raise the profile for Victorian businesses in India.

Looking forward, Global Victoria is working hard to support businesses in light of the impact of coronavirus. The strong relationships that Victoria and India have formed will endure. The opportunities to embrace digital engagement through eCommerce, online education and the growing connections between our startup ecosystems will play an important role.

Global Victoria will keep you updated via our website of upcoming initiatives to continue to support businesses to access international opportunities.

Success stories

eCommerce is growing as an important market entry platform for Victorian companies

Asialink Business and Global Victoria hosted a Victorian e-Commerce Network event on e-commerce opportunities in India in March 2020. Victorian businesses that are making inroads in India through e-commerce spoke about their journey, challenges, success and the assistance they accessed.

  • Goat Soap launched its products in India in 2019 through Health and Glow’s online and physical retail stores
  • Natio has had a long-term market presence in India selling through both online and offline stores including through Myntra, Nykaa and Sephora.
  • Sky and Sand has established its own brand management team in India to support distribution of its products in India through a variety of e-commerce outlets including Amazon India
  • Swisse launched its health and wellness products in India via Amazon India’s e-commerce platform in February 2020
  • Amazon, which is launching a dedicated Australian Store on its India e-commerce site, also shared the benefits of working through Amazon India and the services it provides companies selling products on its platform.

India represents one of the fastest growing opportunities in the global e-commerce market. Jeffries Group expects the Indian online retail market to be worth US$170 billion by FY2030, growing at 23 per cent CAGR. In India, there are 550m internet users, out of which 100m are online shoppers. Online platforms such as Amazon India, Paytm Mall, Purplle and Myntra are driving growth in e-commerce, matched by the expansion plans for offline retailers such as Sephora, Health & Glow and Foodhall.

Want to access these opportunities?

Please reach out to the Global Victoria India team to discuss strategies for your products and the ways we can assist.

Closer connections between Victoria and India’s startup ecosystems supporting innovation, trade and investment opportunities


In 2019, the MedTech Actuator successfully delivered Australia’s largest MedTech startup challenge in India: MedTech’s Got Talent (MTGT) India. The program was delivering in in collaboration with Bangalore Bioinnovation Centre (BBC) – the leading government-affiliated medtech incubator and accelerator in Bengaluru – and with the support of the Victorian Government and the Government of Karnataka.

The first leg of the program took place from 29-30 October in Bengaluru at the BBC. The Medtech Actuator CEO and Deputy CEO delivered a rapid training program, covering key areas of entrepreneurship, medtech commercialisation and pitching, for 20 start-ups from across four states in India. Through a pitch session on the final day, an expert panel selected four startups to come to Melbourne to connect with Victoria’s medtech ecosystem. The panel included the Head of the Department of Medical Electronics at the BMS College of Engineering in Bengaluru, Dr Vijayalakshmi, and startup mentor, Mr Ravikiran Prabhakara.

The second leg of the program ran in Melbourne from 1-5 December 2019. The four Indian startups joined Victorian and Australian finalists in the MedTech Actuator’s pre-accelerator program. Startups from India and Victoria worked alongside each other in industry-led sessions and received mentoring from leading players in the Australian ecosystem.

The program helped to build deeper connections between Victoria and Karnataka’s startup ecosystems, generate opportunities to conduct clinical trials and product testing in Victoria and expose Victoria’s medtech startup ecosystem to the world-leading ideas and talent in India.

The four Indian startups were Biofi Medical Healthcare with its non-invasive blood glucometer using NIR technology (incubated at BBC); Next Big Innovation Labs with its high throughput screening solution for pharma/FMCG companies to effectively do their safety and efficacy testing (incubated at BBC); Nesa Medtech with its novel, minimally-invasive, day procedure to treat symptomatic uterine fibroids (supported by BBC); and RayD8 Healthcare Innovations with its clinical diagnostic tools for detection and decision support for eye diseases.


Melbourne-based Beanstalk Agtech delivered a two-way exchange and market immersion program for Australian and India agtech companies in 2019. Victorian startups included Tieup Farming and Digital Agricultural Services. India startups in the program included Cropin, Innovagro Foods, KrishiTantra, SatSure, Satyukt and Sensegrass.

The project was supported by an Australia-India Council, UPL, Birchip Cropping Group, the Grains Development Corporation and Farmlink. Global Victoria was pleased to be a knowledge partner in the project in line with Victoria’s India Strategy.

Read about the program’s success

GVw 2020 – connecting world-leading business women, building stronger ties with India and supporting more women in international business

The inaugural GVw 2020, Global Victoria Women’s inbound business summit in March celebrated women’s business success, grew relationships, introduced delegates to the strength of Victorian industry, showcased outstanding Victorian women leaders and helped support a more gender-inclusive business world that benefits us all.

The summit connecting women in digital gaming, medtech, sport, STEM and transport infrastructure across a four-day program of site visits, business matching and connections through uniquely Victorian experiences. Highlights included the Melbourne Metro Tunnel and the Monash Technology Precinct, the Change Our Game Symposium with Billy Jean-King, and the T20 Women’s World Cup final.

A total of 60 international business women joined the delegation, 10 of whom were from India. In addition to these numbers, the recruitment process allowed Global Victoria to engage with an even larger cohort of new business women, who want to play a role promoting and supporting Victoria in India and other markets even if they were not able to make it to Melbourne on this occasion.

Special thanks and acknowledgement to the Indian delegates: Ayushi Gudwani, Kranti Sarma, Keerti Singh, Shiji Sunil, Tasneem Fatima, Sukanya Srinivas, Aahna Mehrotra, Harini Rana, Swati Bharal, Pallavi Jain and Dr Rohini Rau, and also to those whose plans to attend were disrupted as the COVID crisis neared.

The Governor or Victoria, H.E Linda Dessau AC and Minister for Women, the Hon Gabrielle Williams MP warmly welcomed the delegates to Melbourne. Delegates also engaged with: Global Victoria CEO, Gonul Serbest; Victoria’s Chief Scientist, Dr Amanda Caples; Victoria’s Chief Engineer, Dr Collette Burke; Melbourne Lord Mayor, Sally Capp; Indigenous Runway Project founder, Tina Waru; CEO of Australian Centre for Moving Image (ACMI), Katrina Sedgwick OAM; and award winning games producer and co-found of The Girl Geek Academy, Lisy Kane.

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