Winter 2021 Update

Victorian companies across key sectors continue to perform well in the Middle East, Africa and Turkey (MEA) region.

As economic recovery across the region continues to gain pace the Victorian Government Trade and Investment Office (VGTI) in Dubai is focused on promoting Victorian capabilities in key sectors such as food and beverage and education technology (EdTech).

Demand remains strong for Victorian food products across the region and in key markets such as Saudi Arabia, the UAE, Kuwait and Qatar where retail imports are growing. Following the success of some Victorian EdTech companies in the region in 2020, the VGTI Dubai continues to promote Victoria’s leading capability in this sector and is also pursuing research partnerships.

Victorian businesses are encouraged to continue to assess their sector, pursue targeted market entry strategies and contact Global Victoria to understand how we may be able to assist.

Business success stories

  • T2 Tea is the latest Victorian premium food and beverage brand to be launched at Jones the Grocer in the UAE.
  • 13 Victorian businesses have been awarded a Global Gateway grant to expand their business into the MEA and Russia markets.
  • Over 40 Victorian companies have been showcased at various events hosted by the VGTI Dubai over the last six months.
  • Victorian furniture manufacturer Schiavello has been chosen as the furniture supplier for the new Palace of Justice in Kuwait, the largest judicial building in the Middle East. Schiavello will supply over 1000 pieces of furniture including workstations, meeting tables, storage and bespoke joinery units for the project.

Innovative promotions showcase the best of Victorian food and beverage to the MEA region

The VGTI Dubai has partnered with Meat and Livestock Australia and Gates Hospitality Dubai to launch the ‘Taste the Flavour of Victoria, Australia’ campaign across five restaurants in Dubai. For the month of June an exclusive menu showcasing premium Victorian beef and lamb will be served at restaurants owned by Gates Hospitality Dubai. The menus were developed by renowned Melbourne chef Guy Grossi, one of Australia’s most respected masters of Italian food.

Building on the two successful webinars hosted by the Dubai VGTI in 2020 introducing Victorian companies to major eCommerce players in the region, Amazon MENA and Noon.com, Global Victoria is now promoting premium Victorian food products on two major regional supermarket online stores.

From June to November this year, 14 Victorian food companies will be featured in advertising campaigns on the Jones the Grocer and Choithrams supermarket online platforms as well as on social media. The aim of the promotion is to increase brand awareness among UAE consumers and drive sales in an increasingly competitive food and beverage market.

Showcasing Victorian EdTech capability to the UAE, Saudi Arabia and Oman and building research partnerships between Victoria and the UAE

In May, the Dubai VGTI delivered a virtual Victorian EdTech trade mission to the UAE, Saudi Arabia and Oman, showcasing 14 Victorian companies.

More than 380 unique attendees from Saudi Arabia, Oman and the UAE joined the event over the two day program, which featured six panel sessions with speakers from the region, fireside chats with EduGrowth (Australia’s peak body for EdTech) and a roundtable with government representatives, including the UAE Undersecretary for the Minister for Education.

In June, Global Victoria hosted the UAE Victoria Research Commercialisation Forum, held in Dubai and Melbourne. The one-day event was targeted towards senior healthcare leaders and professionals, private sector companies, research organisations, academics and university executives based in the UAE and Victoria and aimed to develop strategic research, technology development and commercialisation partnerships.

The sessions and panel discussions covered topics such as digital health, regenerative medicine (stem cell research), new COVID-19 solutions and technology development and commercialisation.

Global Gateway helps 13 Victorian businesses enter markets across the Middle East, Africa, Turkey, and Russia

Through the Global Gateway Program, 13 businesses were awarded a grant to expand their business to markets in the Middle East, Africa, and Russia regions.

The grant recipients stem from a diverse range of sectors, including mining and manufacturing, ICT, construction, and food and beverage:

  • DGIT Systems – ICT
  • Pacific Materials – Construction
  • Fuelco – Mining
  • Coolon – Manufacturing
  • Frew Foods International – Food and beverage
  • Chisholm Institute – Education and training
  • Ramler International Trust – Professional, scientific and tech services
  • Future Fibre Technologies – ICT
  • Vetassess – Education and training
  • Elenium Automation – ICT
  • Shamrock Consulting – Construction
  • Octtava Estate – Food and beverage
  • Gekko Systems – Mining

The Global Victoria team in Dubai and Melbourne are looking forward to working with these companies to realise their ambitions in the MEA and Russia regions.

Commonwealth Government extends International Freight Assistance Mechanism (IFAM) supported flights to end of October 2021

Recognising the importance of maintaining an air bridge between Victoria and the Middle East region, Austrade recently announced an extension to supported flights on the Melbourne to Abu Dhabi route flown by Etihad airlines.

This extension confirms freight capacity to Abu Dhabi and provides Victorian businesses with some certainty they will be able to get their goods to market across the MEA region through the winter season. The supported flights will leave Melbourne Airport twice week until the end of October 2021.

Find out more about the IFAM supported flights from Melbourne to Abu Dhabi and stay up to date with IFAM news by visiting Austrade's website.

Expo 2020 Dubai

Expo 2020 Dubai will begin in October 2021, after being postponed last year. Victoria is the only platinum sponsor of the Australian Pavilion at Expo 2020 Dubai, and Global Victoria is working with the Federal Government to develop an impactful program of events for Victorian businesses.

Looking to do business with the region?

If your business is exploring opportunities in the Middle East, Africa and Turkey markets please get in touch with the Global Victoria team in Dubai.

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