Summer 2022 Update

Victoria’s target markets in the Middle East and Africa (MEA) region, including the Gulf Cooperation Council (GCC) states, present strong opportunities for Victorian businesses in 2022.

Global Victoria sees sustained demand from the region for Victorian products and services, including premium food and beverage products, education services, mining equipment, technology, and services and sports products and professional services.

The GCC has high vaccination rates. In particular, the UAE has led the world with its vaccination rates and the UAE government reports 100 per cent of its population have received one dose and 92 per cent have received two does at the end of 2021.

Important steps are being made towards resuming travel and supporting the services sector. The Victorian Government’s International Student Arrivals Plan helped welcome students back to Victoria in December 2021.

Upcoming opportunities

The Australian Pavilion at Expo 2020 Dubai will continue to be a hive of activity into the first half of 2022 and a unique opportunity for Victorian companies to connect in the region.

There is a regular program of weekly events that is updated on the Australia Pavilion site. As the only Platinum partner of the Australian Pavilion, Global Victoria is planning business events in February and March 2022.

Contact our team to discuss how to leverage Expo 2020 Dubai

The International Mining and Resources Conference (IMARC) 2021, one of Australia’s largest mining events, will take place from 31 January – 2 February 2022. The hybrid event will welcome Australian attendees in-person in Melbourne, and international attendees from more than 130 countries via an online platform.

Arab Health 2022 is scheduled for 24-27 Jan 2022. The leading digital and events platform in the healthcare sector in the MENA region provides opportunities for Victorian companies to connect with international exhibitors.

Gulfood 2022 is scheduled for 13-17 February 2022. Gulfood is one of the largest food and beverage trade expos in the world. The DFAT Expo team is planning engagements to leverage Gulfood. Several Victorian companies will be showcasing their products.

The International Women's Day High Tea 2022 in Melbourne is scheduled for 7 March 2022. The event is supported by both the Australia Arab Chamber of Commerce and Industry and the Australia Africa Chamber of Commerce, along with the other bilateral chambers at Global Victoria’s International Chamber House. It will provide valuable networking opportunities for attendees.

Mining INDABA 2022, one of the major Africa mining conferences of interest to METs companies expanding to Africa, is scheduled for 9-12 May 2022. Austrade is planning to take an Australian delegation.

The Australia Arab Chamber of Commerce and Global Victoria as part of the Global Victoria Trade Alliance are planning export seminars across regional Victoria in 2022 for exporters look to enter the region or enhance their existing presence in-market. Dates and locations will be announced in 2022.

For further information on these opportunities, contact the Global Victoria Middle East, Africa and Turkey team

IMF’s predictions for the Middle East and North Africa’s (MENA) economic growth in 2022

The IMF predicts a positive economic outlook for MENA in 2022.

The economic outlook for MENA in 2022 was recently raised by the IMF to 4.1 per cent due to the fast vaccine rollout in some parts of the region and the economic stimulus policies implemented from the beginning of the pandemic.

The IMF forecasts stable economic grow for the UAE (3 per cent), Saudi Arabia (4.8 per cent) GCC (4.1 per cent) in 2022. However, economic recovery from the pandemic will be divergent across the region as some countries are experiencing challenges with their economies and vaccine rollouts.

New team members join the Dubai VGTI office

Global Victoria is delighted to welcome Emma Page and Lamia Damerje (pictured below) to the VGTI Dubai team.

Emma PageLamia Damerje

Emma Page, Agriculture Export Director, and Lamia Damerje, Regional Business Development Manager, have hit the ground running providing expert advice to Victorian exporters looking to enter markets across the Middle East and Africa region.

Emma is an in-market specialist supporting Victorian agribusinesses to respond to the strong demand for high quality food and beverage products coming from the MENA market. Emma’s appointment forms part of the $5 million Pathways to Export Program.

As Regional Business Development Manager, Lamia is responsible for supporting Victorian professional services providers and Middle East and African partners to maximise opportunities in the healthcare, mining and METS and tech sectors including digital health, medtech, sports-tech, cybersecurity and eCommerce.

If you’re interested in exploring opportunities in the MEA region for your business, get in touch with Emma or Lamia.

Global Victoria Trade Alliance

The Global Victoria Trade Alliance (GVTA) is supporting exporters to explore markets in the Middle East and Africa. Part of the Victorian Government’s $15.7 million Export Recovery Package, the $4.7 million-dollar Global Victoria Trade Alliance program has been designed to help Victorian exporters adapt their export strategies to respond to rapidly changing global market conditions.

Global Victoria is partnering with both the Australia Africa Chamber Commerce (AACC) and the Australia Arab Chamber of Commerce and Industry (AACCI) to deliver programs targeted at building the capacity and capability of Victorian exporters across multiple sectors to export to the Middle East and Africa.

The ACCC is working, in partnership with Global Victoria, to deliver a12-month Africa METS Accelerator Program to connect Victorian METS exporters with mining companies operating in Africa’s most active resource-based economies, including South Africa, Botswana, and Ghana.

Visit the the AACC website for more information about the Africa METS Accelerator Program and how your business can get involved.

The AACCI, in partnership with Global Victoria, has designed a seminar series aimed at raising awareness of the many opportunities for Victorian exporters in the Middle East and North Africa to be held in regional centres across Victoria. Expert guest speakers cover a range of topics integral to trade with the MENA region including:

  • the latest market insights from on the ground in Dubai
  • the importance of cross-cultural awareness for positive business outcomes
  • current and post-COVID freight and supply chain settings
  • compliance with export document regulations
  • requirements of halal certification
  • providing connections to key organisations to assist companies on their export journey.

Follow Global Victoria and AACCI on LinkedIn to stay informed about upcoming seminars in early 2022.

Serious about exporting?

Whether you’re a Victorian business looking at entering new markets, expanding into additional markets, or taking on more challenging high-growth markets, our free online self-assessment tool, Go Global will show you how to get there.

Through a series of export-focused questions, Go Global works by measuring your business’s capability and capacity in nine key areas. Nominate yourself and up to five key stakeholders from your business to take part in the self-assessment to receive a holistic overview of your business's export-readiness.

Once all nominees have completed their self-assessments, you'll receive a comprehensive report highlighting your business's strengths and capabilties, and recommended next steps to help you go global.

Go Global is a useful tool for the development or refinement of your market entry strategy:

  • Identifying strengths
  • Identify gaps in capabilities
  • Recommending the next steps to bridge those gaps and support your export journey.

Register for the Go Global self-assessment

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