Winter 2021 Update

Virtually connecting Victorian exporters with opportunities in Japan and Korea.

In 2021, Victorian exporters to Japan and Korea participated in trade missions facilitated by the Victorian Government Trade and Investment (VGTI) teams in Tokyo and Seoul to enter or expand their presence in these markets.


The Australian Food & Beverage Virtual Showcase 2021 was held in March 2021, and included 43 Victorian exporters. Over 160 Japanese companies registered to view the online showcase.

Due to the success of the showcase and strong interest by Japanese importers, the event will continue from July to December 2021. All  Victorian companies involved in the March showcase will be invited to join the extended program.

New companies are also encouraged to get involved in the extended program. Contact Grahame King, Trade Development Manager from our Tokyo VGTI office for more information on how to register.

An Online Symposium on Australia’s Agriculture Sector was held on 13 April 2021. Adam Cunneen, Commissioner for Victoria to North Asia, (pictured) spoke about the strengths of Victoria’s agricultural sector, which included:

Victoria accounts for approximately 25 per cent of Australia’s GDP, despite only having 3 per cent of Australia’s landmass.

Victoria’s agriculture production is valued at around A$16 billion annually, and represents 25 per cent of Australia’s total production, with dairy being the leading sector.

Japanese agri-food companies have invested in Victoria including Kagome, Ito En and Yakult. Kagome Australia produces 200,000 million tonnes of tomatoes annually, and Ito En produces high-quality green tea in Victoria, mainly for export.

The Australian Craft Beverages Showcase 2021 was scheduled to be held on 7 July, however due to the fourth state of emergency being announced for Tokyo it has been postponed until 7 October.

South Korea

BioKorea 2021 was held in June 2021 and Global Victoria supported 8 Victorian participants and exporters that represent areas such as neuroscience, clinical trials, cell therapy, and pharmaceuticals. The Victorian participants met 29 Korean companies at the conference to discuss business opportunities.

Victorian entities including the Walter and Eliza Hall Institute, Cell Therapies, and Brandon Capital presented at the Australia-Korea Open Innovation Forum covering topics including Victoria’s capabilities in clinical trials, contract manufacturing, and investment partnering.

Our Seoul VGTI office met with Incheon Free Economic Zone to discuss cooperation in Bio healthcare and the broader medical industry. The Incheon zero includes one of Korea’s largest bio-clusters which hosts companies such as Samsung Biologics, Celltrion, and GE Healthcare.

Serious about exporting?

Whether you’re a Victorian business looking at entering new markets, expanding into additional markets, or taking on more challenging high-growth markets, our free online self-assessment tool, Go Global will show you how to get there.

Through a series of export-focused questions, Go Global works by measuring your business’s capability and capacity in nine key areas. Nominate yourself and up to five key stakeholders from your business to take part in the self-assessment to receive a holistic overview of your business's export-readiness.

Once all nominees have completed their self-assessments, you'll receive a comprehensive report highlighting your business's strengths and capabilties, and recommended next steps to help you go global.

Go Global is a useful tool for the development or refinement of your market entry strategy:

  • Identifying strengths
  • Identify gaps in capabilities
  • Recommending the next steps to bridge those gaps and support your export journey.

Register for the Go Global self-assessment

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