December 2020 Update

In September 2020, Rebecca Hall was appointed the new Commissioner for Victoria to Southeast Asia.

Based out of Jakarta, Rebecca leads the Southeast Asia Victorian Government Trade and Investment (VGTI) offices that cover 11 countries with VGTI offices in Jakarta, Malaysia, Singapore and the most recent addition in Vietnam's Ho Chi Minh City.

Rebecca will work to advance Victoria’s trade and investment interests in the region.

Photograph of Rebecca Hall

About Rebecca

Rebecca’s career spans international education, economic development and industry programs across local state and federal government. She re-joins the Victorian Government after 5 years leading international education strategy and policy for the Queensland Government and Australian Government (Austrade)

Rebecca is passionate about making a difference through global engagement and the power of trade and education for a better world.  She holds holds a Bachelor of International Business Relations and a Masters of International Relations. She is a Graduate of the Australian Institute of Company Directors and in 2017 was awarded the International Education Association of Australia’s (IEAA) Leadership Award for her contribution to the sector.


Rebecca’s immediate priorities in the role include:

  • Maintaining a high level of engagement with key governments and partners in trade, investment and education across the dynamic Southeast Asia region, and the opportunity to open and set up the inaugural team of staff a new Victorian Government Trade and Investment (VGTI) office in the Ho Chi Minh City. This makes our 4th office for the region and 23rd for the network.
  • Assisting Victorian exporters to navigate the changes in Southeast Asian markets and to be well positioned to capitalise on those changes to maintain and open new opportunities, including accessing government support through programs like the Economic Recovery Package to open and maintain markets in the region
  • Delivering real time insight, market access services and virtual event programs to promote Victorian trade and investment, ensuring we embed the lessons of 2020 to improve and scale our reach and impact.
  • Rebecca summarised the challenges and opportunities facing Victorian businesses in Southeast Asia as follows:

    “We recognise the challenges Victorian businesses operating globally and specifically in the diverse, dynamic and digital markets of Southeast Asia have faced this year".

    To help deal with these challenges, the Victorian Government released a $15.7 million Economic Recovery Package in addition to the recently announced budget to address logistics and supply chain issues caused by the pandemic, and establish new export channels. Businesses will be connected to international markets through virtual trade missions as well as assistance to adapt their export strategies to respond to the rapidly changing global market.

    “We have a strong and experienced team here in Southeast Asia, based in four offices in Jakarta, Singapore, Kuala Lumpur and Vietnam. They understand the challenges and are tracking the opportunities for Victorian clients. In 2019-20, Victoria’s merchandise exports to Southeast Asia was worth A$4.08 billion, contributing to 14.5 per cent of Victoria’s global exports."

    “Southeast Asia’s internet economy reached US$100 billion for the first time in 2019 due to factors such as the growing middle class and increase in digital literacy; and is expected to triple by 2025 and is set to be further accelerated providing opportunities in sectors such as eCommerce.”

    “International education as Victoria’s largest export is also a key focus for our education services managers in the region International education is not only an export sector, it's an opportunity to build and nurture talent and innovation.

    Southeast Asia has a key role to play and we expect Vietnam, Indonesia and Malaysia to be key markets for innovation in the education offering.  We are proud of the efforts from local and state government, along with our education providers, to support the more than 22,000 students from Southeast Asia who remained in Victoria during 2020 to continue studies. We are preparing to welcome international students back in 2021.”

    “This is a fascinating time and many opportunities are presenting themselves for Victorian businesses. We need to stay focused, positive and be ready to adapt to change" Rebecca Hall - State Government of Victoria's Commissioner to Southeast Asia

    Want to know more about this dynamic region?

    For further information about the opportunities emerging in Southeast Asia, contact our specialist for the region, Chris Hunter – chris.hunter@global.vic.gov.au

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