Case study: Rubicon Water

Video: Rubicon Water - export advice

Managing Director of Rubicon Water, Bruce Rodgerson, talks about how Global Victoria assisted the company in exporting their services to international markets.


Voice over: Bruce Rodgerson, Managing Director of Rubicon Water  

Rubicon Water is a technology business that focuses on improving the delivery of water from points of storage to the, effectively the root zones of crops. And we match supply with demand. It's a very small gravity-fed irrigation market in Australia. We knew that to grow in the longer term we had to be in the bigger markets.

What makes us successful in exporting is we've got a product and a solution that is quite unique in the world. I'm sure competitors are coming, and in some way competitors in an end-to-end solution would make our job easier. We have to convince the irrigation districts and the governments, wherever we go, that there's this new technology that can really make a huge step change in the way you manage these districts.

In those early days when you enter a market, you do need credibility, and you do need someone to open the doors for you and Global Victoria has been great for us. When we first went to the US, the Victorian Government had a trade office in San Francisco that was hugely supportive to us for making the initial contacts, and continues to support our business there. Likewise, in China the team in Beijing have been there for us as well giving us contacts for everything from legal and accounting services through to contacts with government's and water authorities.

Our customers around the world, are in the end, governments. So when we've got Victorian Government facilitating meetings with us and backing us, that really matters. It instantly gives you a bit of credibility.