Case study: Envato

With Envato Market and Envato Elements, Envato enables people all around the world to buy and sell digital assets, including website themes, graphics, video, audio, photography and more.

Founded in 2006, the company’s revenue is more than USD$50 million per year, with exports accounting for the vast majority of revenue.

Envato won the 2016 Governor of Victoria Export Awards in the Digital Technologies category and went on to win the overall Australian Exporter of the Year.

Ben Chan, Envato’s Chief Commercial Officer, said that the company has realised many benefits as a result of their success at the awards.

“We always knew we had a strong international focus in both our author and customer communities – we often say we were born global from day one with customers in almost 200 countries and authors in more than 100 – but winning the award helped solidify and confirm this,” said Ben.

“Winning the [Victorian Government] award brought with it a great sense of achievement; there was a buzz around the company that we'd won something so significant.”

“From an internal staff motivation perspective, the award and the recognition therein have been incredible.”

“Likewise, the attracting of staff to the company has been aided by being able to better showcase what Envato is about and just how significant a player we are on the international stage,” Ben said.

“It’s helped give us the confidence and determination to further develop and enhance our internationalisation programs.”