Case study: Tyrrells
UK upmarket potato crisp maker, Tyrrells has invested in the organic Melbourne-based food company, Yarra Valley Snack Foods.
The acquisition marks Tyrrell's first ever manufacturing base outside of the UK and provides opportunities to accelerate growth of the brand in both the Australian and Asian markets.
Tyrrell's CEO, David Milner praised Victoria for having such a "well established, disciplined and law-abiding food industry" – a strong endorsement of Victoria's global recognition as being one of the world's cleanest, greenest and safest manufacturers of premium foods.
The State Government of Victoria and the Victorian Government Trade and Investment Office (VGTI) in London have worked closely with Tyrrells to provide support in setting up their manufacturing base in Victoria to export to Asia.