China International Beauty Expo: China May 2019

Planning is underway

Please note that planning is currently underway for this trade mission. The information provided below is indicative only and the location and dates may be subject to change pending feedback from expressions of interest.

Global Victoria invites expressions of interest to participate in a beauty and health trade mission based around the China International Beauty Expo (CIBE).

Why should you attend?

CIBE is one of the largest beauty and health expos in China.

In 2018, CIBE attracted over 490,000 visitors and 2200 exhibitors from across Asia and Europe, with 24 Victorian companies participating in the event.

CIBE organisers are again providing Victorian companies with an opportunity to promote their products via live-streaming channels, Key Opinion Leaders (KOL’s) and product pitching presentation.

Trade mission details

What types of businesses should attend?
Victorian companies in the beauty and health sectors are encouraged to attend. For business owners without country registration, eCommerce would need to be considered for marketing and distribution channels.

Why should you attend?
CIBE attracts many key Asian buyers and offers an opportunity for live-streaming to reach additional customers.

What's included?
Global Victoria will provide recruitment, in-market and networking support.

Key dates

Mission dates: 6 to 8 May 2019
Locations: Shanghai, China
Applications open
: 30 March 2019

Register your interest

This trade mission is in the early stages of scoping, and we welcome expressions of interest to guide us in determining industry interest in the areas listed above, with an aim to refine the focus based on industry demand.

To register an expression of interest, please send an email to Lei Song