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Global Victoria is seeking applications from Victorian companies and organisations interested in participating the 2020 China International Import Expo (CIIE), which will be held in Shanghai, China from 5 to 10 November 2020.
Since its inauguration in 2018, Global Victoria has been actively involved in supporting Victorian companies’ participation in CIIE in China. Around 70 Victorian companies and brands participated the 2nd CIIE in Shanghai from 5 to 10 November 2019, with food and beverage companies taking the lead of Victorian companies’ participation once again.
CIIE is a significant move by the Chinese Government as a signal to the world that China is transitioning to higher-end manufacturing and is aiming to stimulate consumption-led domestic growth.
The Expo also marked a change in China’s trade policy – shifting its trade strategy from export promotion and trade surpluses to achieving “balanced trade” by importing hundreds of billions of dollar worth of goods and services each year over the next 10 years. The new strategy aims to:
- import equipment to develop China’s high technology industries
- supply consumption goods and services such as food, tourism and education to meet the demands of China’s growing middle class
- reduce trade frictions with trading partners.
The CIIE is co-hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government with support from overseas governments, international organisations and chambers of commerce, which include the World Trade Organization (WTO), United Nations Industrial Development Organization, and Food & Agriculture Organization of the United Nations.
The inaugural CIIE was held in Shanghai in 2018. The Chinese government has then announced that CIIE will be an annual event, with a fixed venue – the National Exhibition and Convention Centre (NECC) in Shanghai, and date from 5 to10 November every year. A dedicated authority – China International Import Expo Bureau has also been established to organise CIIE.
In 2019, the 2nd CIIE attracted over 3800 companies from 181 countries and regions with 500,000 professional buyers visiting CIIE during the six day period.
The 2020 CIIE will once again cover the following sectors:
- Trade in Services;
- Intelligent Industry & Information Technology;
- Consumer Goods;
- Medical Equipment & Healthcare Products; and
- Food and Agricultural Products
What types of businesses should apply?
Export-ready Victorian food and beverage, and agricultural companies and organisations are encouraged to apply.
Eligible Victorian companies and organisations will have the opportunity to exhibit their products at the pavilion pre-booked by Global Victoria located at the Food and Agricultural Products Hall during the 2020 CIIE and meet with potential buyers from around the China.
The Victorian Government Trade and Investment (VGTI) offices in China will also invite potential buyers who have indicated a specific interest in Victorian products. Mission participants will be invited to participate in a networking event with key decision makers from various of industries, including the food and beverage industry.
What's not included?
Mission participants will be responsible to pay for their own:
- flights, accommodation and travel insurance
- public liability insurance
- surface travel
- freighting product samples to the 2020 CIIE
Eligibility and Terms & Conditions
All applications will be subject to an approval process and participation will be at the discretion of the Department of Jobs, Precincts and Regions (DJPR).
Read the terms and conditions for participation in the Victorian Government's trade mission programs.