EdTech: India September 2019
The Victorian Government, through Global Victoria, invites export-ready Victorian education technology (EdTech) companies and education providers to join the EdTech focused trade mission to India.
Demographics and economy
India’s economy has been growing at 7 per cent. It has a has a young demography and growing middle class.
- 500 million people in India are under 24 years of age, making India one of the biggest education markets in the world
- 28 per cent of India’s population is under 14 years with 250 + million school aged children
- The education industry in India is projected to reach US $144 billion by 2020 (up from US $97.8 billion in 2016).
- KPMG in India expects a growing student base in the primary and secondary supplemental education category which was estimated at US$ 73 million in 2017 and expected to reach US$ 773 million in 2021 growing at 60 per cent CAGR
- India has nearly 900 universities, 45,000 colleges and 1.8 million schools but still needs to double its capacity to meet demand.
- India is the second largest market for e-learning after the US, with close to 9 million users
India’s massive youth population, competition for limited institutional education places, rapid adoption of smartphones and Australia’s existing reputation as a provider of quality education and training creates a significant opportunity for EdTech offerings to enter the Indian market.
eLearning under the Digital India Initiative
To boost e-education, all schools and universities are to be connected with free Wi-Fi and Massive Online Open Courses will be piloted under the Indian government’s Digital India Initiative.
Vast mobile user base
Indians are now the largest consumers of data on mobile phones in the world and data tariffs have dropped by 90 per cent in the last 18 months.
Indian consumers and major technology and publishing companies are realising the potential of education services delivered through mobile devices. It is anticipated there will be enormous growth in this market in coming years.
Although the average tuition cost for online courses varies from one program to another, online courses are often cheaper compared to those offered in classroom settings due to lower infrastructure costs and economies of scale. For example, online skill enhancement courses are estimated to be about 53 per cent cheaper compared to offline alternatives.
Top trends influencing the EdTech sector
- Technological advances in Augmented Reality and Virtual Reality (AR/VR) is greatly enhancing student engagement and the quality of communication in and beyond the classroom.
- Artificial Intelligence (AI) is changing the entire eLearning landscape with diverse applications, including: helping students focus on their areas for improvement, providing comprehensive solutions for student problems, and offering more realistic learning experiences.
- Mobile learning & Cloud Computing are replacing the role of textbooks, connecting students across locations and providing easy access to content.
- 3D Printing will allow learners to explore models and have a physical grasp of concepts being taught to enhance their learning.
- Biometrics, combined with AR/VR provides vital feedback on student interaction with the eLearning modules to better track the engagement level of students.
- Big Data information allows experts to finetune the course or modules and provides users instant feedback and benchmarks their performance to help them accomplish their learning goals.
- Learning Analytics is a way of measuring, collecting, analysing, and reporting the data of student’s learning and the context in which they learn and allows trainers to provide more timely and individualised learning support.
What types of businesses should attend?
Applications are sought from Victorian education technology companies and education providers with solutions and services including (but not limited to):
- upskilling workforce
- curriculum development
- content delivery
- blended learning
- test preparation
- online tutoring.
Why should you attend?
The mission will enable delegates to build market insights, explore market opportunities, expand their networks, showcase their capabilities and identify potential partners and clients.
The mission will include a tailored program of business development activities including business matching meetings, business networking opportunities and attendance at the DIDAC conference which is an Asia's largest and India's only exhibition and conference for educational resources and technology-based solutions for all levels of the Education sector.
The mission will be intimate, accepting a maximum of 15 organisations, to ensure bespoke quality of the program.
- A conference call to discuss your business needs in the market with the Victorian Government Trade and Investment (VGTI) office in India
- Promotion in the Victorian Government mission’s marketing materials and through social media channels.
- Pre-mission briefing held in Melbourne prior to the official start of the mission
On the mission
- Transportation to and from offsite business meetings within your program
- On-ground assistance from the Victorian Government
- Business matching meetings provided by VGTI office in India
- Networking event hosted by the Victorian Government with key industry players
- Exhibition space at DIDAC in the Victorian Government pavilion
- Promotion and possible speaking opportunities at DIDAC conference
- Post-mission briefing with delegates
- Assistance with follow-ups.
What's not included?
The Victorian Government will not pay for delegates airfares, accommodation, ground transport or meals outside of official activities.
Mission dates: Monday 23 September to Friday 27 September 2019
Locations: Bengaluru and Delhi, India
Pre-mission briefing: details to be released soon
Applications: currently open
Applications close: 24 August 2019
For any enquiries or to find out more about the trade mission, contact Maria Chirikina by sending her an email