Sportstech Mission to the USA: March 2021
The Victorian Government, through Global Victoria invites export-ready Victorian Sports companies to join the USA Sports Innovation Virtual Business Matching Program.
This virtual mission will be a specialist 14-week program designed to fast-track market entry and continued growth of Victorian companies into the United States market, in areas including:
- digital health.
The United States is currently recognised as the world's largest Sports economy and home to many federations, teams, athletes, stadiums and venues, sponsors, broadcasters, passionate fans and sports investors. Victoria is widely recognised as a world-leader in Sports Innovation and has a long-term strong-track record of building successful partnerships and growth across the United States.
The innovative business matching program will help Victoria's Sports Innovation companies looking for market entry and accelerated growth in the USA. The program commences on 10-11 March 2021 with a virtual trade mission and concludes on 30th June 2021, enabling Victorian exporters of sports products and sports services to build market insights, explore new opportunities, expand their networks, promote their capabilities and identify potential partners in the United States Sports Innovation sector in order to pursue opportunities in the United States whilst under travel restrictions. The program will be co-delivered by ASTN (Australian Sports Technologies Network), Australia's peak body for Sports Technology and Sports Innovation.
The trade mission commences with a two-day launch event on 10-11 March 2021.
Why the USA?
The United States is the world's largest sports economy valued at over $80 billion. The US Sports industry is incredibly diverse, encompassing any activity that derives income from sports, including anything from TV distribution, fitness, ticketing, betting and advertising to sponsorship or merchandise. Victorian sports organizations can position themselves to thrive by addressing key opportunities, from fan engagement to advanced technology to the role of sports in society. 2021 will be a pivotal year—challenging fans, athletes, broadcasters, teams, and leagues alike in new and unexpected ways.
The US sports industry, like all countries, has an unprecedented opportunity to reevaluate its business models and build a new future. Success would likely require that sports organizations develop strong connections with customers, robust sensing and modeling capabilities, and the ability to continually reinvent how they think and operate.
In a 2019 report commissioned by LaunchVic and KPMG, Victorian sportstech companies identified the US as the most important market for ongoing and future engagement. The same report identified ‘facilitated introductions to sports markets’ and dedicated networking sessions as the most useful initiatives to achieve future growth and scale.
What types of businesses should attend?
The US Sports marketing is looking for best-in-breed solutions within:
- Athlete Performance
- Health and Wellness
- Fitness and Coaching
- Stadiums and Venues
- Ticketing and Payments
- Artificial Intelligence
- Smart Apparel
- Smart Equipment
- Youth and Grassroots Sports
- Women in Sports
- Disability, Mobility and Inclusion
Companies should be export ready with a history of exporting to the US or at least have proven export experience in other markets and a clear business plan identifying the US as an immediate priority market to engage.
Why should I attend?
Virtual trade missions enable Victorian exporters to build market insights, explore opportunities, expand their networks, promote their capabilities, identify and engage potential partners / buyers.
This trade mission is specifically designed to connect participants with pre-identified real-time opportunities that exist for each company’s specific product / service.
Following the initial two-day launch event, this unique trade mission led by Global Victoria and the Australian Sports Technologies Network (ASTN) will run over 14 weeks and include targeted business matching and deal sourcing through a network of globally recognised and in-market providers that are well connected across the US and understand the current Sports Technology opportunities and requirements within the industry.
These networks include:
- Sports Techie
- Sports Business Group
- International Sports Technology Association
- Microsoft Global Sports Innovation
- Sports Tech World Series
- Stack Sports
A maximum of 20 successful Victorian Sports companies will be provided with business-matching to help achieve their business goals.
Pre-Program Preparations: Global Victoria and ASTN will work together to on professional business matching services to assist Victorian Sports companies maximising business opportunities in the United States. This includes:
- A conference call to discuss your business needs in the market with the business matching service provider and appropriate partners.
- Support for media announcements/ stories you would like to propose.
- Promotion in the Victorian Government mission’s marketing materials and through social media channels.
A two-day launch virtual trade mission will be held online on 10-11 March 2021, prior to the program's commencement, which will allow delegates to virtually network with other delegates from Victoria and gain a deeper understanding of the US Sports market.
US Sports Business Matching Program (March - June 2021)
- Bespoke business matching program tailored to your company’s needs.
- Sector specific briefings delivered from US Sports industry experts.
- Virtual Networking opportunities with US Sports leadership landscape.
Post mission (July 2021)
- An evaluation form will be distributed to all businesses.
- Where requested a follow up with delegates will be held.
Virtual trade mission details
Mission dates: 10-11 March 2021
Applications open: Wednesday 13 January 2021
Applications close: 11.59 pm on Friday 26 February 2021
Want to know more?
If you have any questions about this VTM, get in contact with us by sending an email to VTM@global.vic .gov.au.