Sportstech Mission to the USA: March 2021

Catapult Wearable Devices being used by Victorian football team

The Victorian Government, through Global Victoria invites export-ready Victorian Sports companies to join the USA Sports Innovation Virtual Business Matching Program.

This virtual mission will be a specialist 14-week program designed to fast-track market entry and continued growth of Victorian companies into the United States market, in areas including:

  • sports
  • media
  • entertainment
  • wearables
  • stadiums
  • events
  • tech
  • digital health.

The United States is currently recognised as the world's largest Sports economy and home to many federations, teams, athletes, stadiums and venues, sponsors, broadcasters, passionate fans and sports investors. Victoria is widely recognised as a world-leader in Sports Innovation and has a long-term strong-track record of building successful partnerships and growth across the United States.

The innovative business matching program will help Victoria's Sports Innovation companies looking for market entry and accelerated growth in the USA. The program commences on 10-11 March 2021 with a virtual trade mission and concludes on 30th June 2021, enabling Victorian exporters of sports products and sports services to build market insights, explore new opportunities, expand their networks, promote their capabilities and identify potential partners in the United States Sports Innovation sector in order to pursue opportunities in the United States whilst under travel restrictions. The program will be co-delivered by ASTN (Australian Sports Technologies Network), Australia's peak body for Sports Technology and Sports Innovation.

The trade mission commences with a two-day launch event on 10-11 March 2021.

Virtual trade mission details

Mission dates: 10-11 March 2021
Applications open: Wednesday 13 January 2021
Applications close: 11.59 pm on Friday 26 February 2021

Begin your application

Want to know more?

If you have any questions about this VTM, get in contact with us by sending an email to VTM@global.vic