US Beauty Trade Program: May - June 2022

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Global Victoria will be supporting Victorian beauty and cosmetics brands to enter or expand their presence in the competitive US market through participating in the ECRM Skin Care, Bath, Cosmetics, Natural & Clean Beauty Program

Mission details

Mission dates: 2 May – 10 June 2022
ECRM Program: 6 – 10 June 2022
Location: USA and virtual
Applications open: Thursday 21 April 2022
Applications close: Monday 2 May 2022


Express your interest to participate

This is a virtual program, in which brands will have a series of one-on-one scheduled meetings with leading retailers, buyers and distributors in the US.

Global Victoria will support participating Victorian companies by contributing approximately AU$3000 to AU$4000 towards the ECRM fees.

Approved companies will be required to pay the balance of the program participation fees.

Program information session

To hear more about the ECRM Program, join us at a virtual information session where you will:

  • discover the category buyers who will be participating in the program
  • learn how to get the most out of your meetings, including tips on pitching your brand
  • be taught how to use the ECRM platform
  • learn the safety and compliance considerations for the US market.

Participants will hear Director of International Business Development, ECRM Alexandra Vladescu, talk about the ECRM program and the benefits of participation.

Dr. James Wakefield is the Director APAC, from Delphic HSE who specialise in regulatory and compliance issues for numerous markets including the US. James will present on the safety and compliance considerations of the US market for beauty brands.

Program information session details

Date: Thursday 28 April 2022
Time: 9am – 10.30am AEST
Location: Virtual (MS Teams Webinar)

Register for the information session

US Market Entry Webinar

Also included in the program is a tailored US market entry virtual session specific to the beauty industry. Companies who won't be participating in the ECRM program are welcome to attend.

Market and industry expert Catherine Cochaud of CC8 International will cover topics including:

  • General overview of the US Beauty Market
  • Cultural considerations & consumer behaviour
  • Beauty distribution landscape
  • ‘Must haves’ and ‘nice to haves’ when entering the US beauty market
  • Financial considerations

Catherine has over 20 years of international sales, management and marketing experience in the USA, Europe, Latin America, China and Russia, for consumers, luxury goods (perfumes, cosmetics, hair care) & services (spas).

Webinar details

Date: Tuesday 10 May 2022
Time: 9am - 10am AEST
Location: Virtual (MS Teams Webinar)

Register for the webinar

Mission details

Mission dates: 2 May – 10 June 2022
ECRM Program: 6 – 10 June 2022
Location: USA and virtual
Applications open: Thursday 21 April 2022
Applications close: Monday 2 May 2022


Express your interest to participate

Want to know more?

For further information about this trade mission, connect with our Program Adviser, Elizabeth Moffat