the Minister for Small Business, Innovation and Trade welcomed more than 150 international delegates from 19 countries to the Victoria Invitation Program (VIP) – the state's flagship inbound Trade Mission.

Taking place between 13-17 March 2017, VIP provided delegates the opportunity to meet and network with hundreds of Victorian businesses in international education, international health, e-commerce, fashion, professional services, sports technology and financial services.

Delegates participated in visits to the state's top health and medical technology facilities, regional tours of Geelong and Bendigo, e-commerce seminars and an investment and infrastructure forum, all designed to establish international trade partnerships for Victorian businesses.

VIP leveraged two of Melbourne's biggest fashion and sporting events with delegates also attending the Virgin Australia Melbourne Fashion Festival and the Formula One Grand Prix at Albert Park.

Since its inception in 2015, VIP events have attracted more than 1000 international delegates to the state, meeting with more than 1100 Victorian businesses and generating more than A$50 million in actual export sales – with projected sales of more than A$280 million.

Inbound Trade Mission programs are a "fantastic opportunity to bring global investors to our doorstep to see first-hand the very best Victoria has to offer" commented the Minister.

VIP – now in its third year – is part of a four-year A$12 million initiative to build a strong and sustainable inbound Trade Mission program that will help Victorian businesses drive exports and create more jobs.