Australian sports, events and entertainment workforce solutions start-up, Event Workforce Group (EWG), has successfully powered the Houston Super Bowl volunteer program with their workforce scheduling platform, Rosterfy.

EWG team (l-r): Kariah White, Chris Grant, Michaela Langsdale, Shannan Gove, Bridget Arthurson, Bennett Merriman and Dominique Mancuso (not pictured Pete Akhurst, Kyle Dundas and Tyler Macfarland).

EWG team (l-r): Kariah White, Chris Grant, Michaela Langsdale, Shannan Gove, Bridget Arthurson, Bennett Merriman and Dominique Mancuso (not pictured Pete Akhurst, Kyle Dundas, Tyler Macfarland and Maddison Virgona).

During the Super Bowl 51 volunteer workforce program, the Rosterfy system managed:

  • 32,187 applicants
  • 20,029 interview invites
  • 10,000 volunteer schedules
  • 25,079 individual shifts
  • 140,442 hours of volunteer time

It has been hailed as the best co-ordinated volunteer workforce program in Super Bowl history.

EWG founders Bennet Merriman, Shannan Gove and Chris Grant have been providing temporary staff to major sporting events and live events in Australia since 2010.

As their business evolved, the entrepreneurs developed a workforce management software of their own to help manage the 20,000 strong database and growing portfolio of over 1000 events per year.

To keep pushing the business growth further, in 2016 EWG were selected as one of nine start-up IT businesses for the Australian Government's 2016 Landing Pad initiative. Following this, Merriman set up in San Francisco to introduce EWG to potential US partners, cities and universities –and in just three months "secured multi-year contracts with cities and major event organisers, growing our revenue forecast by 300 per cent on previous years" said Merriman.

Merriman acknowledged the Victorian Government's assistance played a crucial role in setting up business in San Francisco by establishing key trade relationships "so we could hit the ground running and make the most of the opportunity".

With a lucrative market for sports and events technology in the US at their fingertips, Merriman, Gove and Grant will call the US home for the next six months with the Aspen Ski World Cup, Rugby League World Cup and the Super Bowl Minneapolis just around the corner.