During a Victorian Government Trade Mission to China, 10 businesses from the Latrobe Valley met face-to-face with China's biggest companies.
The Gippsland companies, which represented Victoria's food and fibre, engineering and professional services sectors, joined 33 other companies from Victoria at SIAL China – Asia's largest food innovation exhibition.
The mission was led by Minister for Small Business Innovation and Trade and will help Latrobe Valley based businesses break into new markets in China and potentially around the world.
A highlight of the mission was a visit to the headquarters of Chinese e-commerce giant Alibaba, where delegates met with executives in a bid to promote more Victorian products on the successful Tmall and Taobao platforms, which provide opportunities for businesses to sell products and services in China simply and without overheads.
During the Alibaba tour, delegates had the chance to speak in person with executives from the multi-billion dollar company and see how operations are run on the ground.
Companies included STR Inspection Services, Optec Pty Ltd, Image Direct Pty Ltd, Tabro Meats Pty Ltd, Pure Harvest and Alpine Trout Farm.
Some of the companies visiting China, including STR Inspection Services and Optec Pty Ltd, were identified through the Victorian Government's Hazelwood Supply Chain Transition Program as businesses that would benefit from exposure to new international markets.
Read more about Victoria's trade relationship with China