Melbourne digitech company, migenius recently won their second international award in six months for what the judges have called "a brilliant use of real-time cloud computing".

Bloom Unit – Multi-award winning digital technology powered by Melbourne company, migenius

migenius – founded in Melbourne, by CEO Paul Arden and Co-Director Chris Blewitt in 2010, and now with offices in London and Tokyo, continues to receive international recognition for digital innovation and brilliance by scooping up two major UK awards at the 2016 lighting industry's Lux Awards (awarded "Enabling Technology of the Year"), and the Lighting Design Awards 2017 (awarded "Disruptor of the Year").

Developed in 2013 and built using RealityServer technology. Bloom Unit is a plug-in for SketchUp (a 3D modelling software) that lets users create photo-real scenes using the power of cloud computing, saving time and memory on personal computing devices.

Regarded as the world's first truly interactive Cloud based photo-realistic rendering application, migenius CEO, Paul Arden believes Bloom Unit's utility pricing "democratises high quality imagery, enabling design professionals everywhere to communicate their ideas and projects faster and more effectively".

With push-button interactive results based on true simulations of how light actually behaves, users can share live views of their design with anyone who has a connected device, perform collaborative changes, and make lightning-fast decisions.

Bloom Unit is equally applicable to SketchUp users across the creative industries – ranging from interior design, landscape design and architecture through to industrial and consumer product design. 

Victoria's digitech industry is a substantial contributor to the state's economy, generating A$34 billion in revenue annually, employing around 91,300 people directly, and generating annual exports of around A$2.5 billion.