Victoria’s business owners will have access to hundreds of millions more international customers following the announcement that – one of China’s largest online retailers – will open its regional headquarters in Melbourne.

The Victorian Government has been working closely with to bring the company to Victoria and give local businesses every opportunity to share their skills, products and expertise with new global markets.

With over 266 million customer accounts – making it one of the largest eCommerce companies in China –'s presence in Victoria will help local businesses connect with new customers.

Selling everything from vitamins and electronics to clothing and books, operates China’s largest nationwide fulfillment network with seven fulfillment centres, and more than 400 warehouses covering 2830 counties and districts throughout China.

Representatives from had the opportunity to get up-close-and-personal with major local businesses across the state when they visited Victoria last year for the 2017 Food and Beverage Trade Week. will join other major eCommerce companies that have set up in Victoria cementing the state’s position as the national leader in eCommerce.

Victorian businesses are taking advantage of the significant opportunities offered through eCommerce – such as Goat Soap and Ego Pharmaceuticals all reporting strong online sales in recent months.

Cross-border eCommerce is fast emerging as a preferred platform for Victorian businesses wanting to access new global markets simply, safely and without having to set up bricks and mortar stores in another country. choosing Melbourne to set up the company's regional headquarters not only provides Victorian businesses with more opportunities to become globally connected, but it's "a clear indication that the state is leading the nation on the digital economy," said Victoria's Minister for Trade and Investment.

Trade with China is incredibly valuable to the Victorian economy, and in 2016-17 the total two-way trade between Victoria and China was worth A$23.4 billion.