Victoria’s reputation as a leader in eCommerce was boosted late last week with the announcement that US digital agency, Brand Value Accelerator (BVAccel), will establish its Asia Pacific headquarters in Melbourne creating 50 new jobs.
BVAccel delivers innovative eCommerce and digital marketing services to high-growth brands, including MVMT, Red Bull, Ivory Ella, Kopari Beauty and Cupshe. The company was one of the original six Shopify Plus agencies and is currently the largest Shopify Plus agency in the world. BVAccel's new Melbourne office will employ designers, developers and marketing staff.
The Victorian Government has worked hard to secure the investment, with Victoria's Minister for Trade and Investment meeting the company in the United States last year.
The announcement adds to the list of major global eCommerce companies setting up in Melbourne. China’s top two players – Alibaba and JD.com – have recently set up regional headquarters here, while US giant Amazon has established its first Australian logistics centre in Dandenong.
Victoria’s rise as an eCommerce hub is not only delivering jobs for local tech workers, it is also creating opportunities for local businesses to take their world-class products to hundreds of millions of new online customers around the world. Local companies like Swisse, Goat Soap and Ego Pharmaceuticals are all seeing rapid growth in eCommerce sales and are great examples of how tapping into these global markets creates jobs locals and boosts the Victorian economy.
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