Iconic Victorian Four’N Twenty meat pies will soon be on supermarket shelves in Japan thanks to support from the Victorian Government through Global Victoria.

“Japan is a long-time partner and friend of Victoria and it’s great to be able to share a beloved tradition with our Japanese friends while supporting the work of an iconic Victorian brand.” Minister for Jobs, Innovation and Trade Martin Pakula

Gippsland producer Patties Foods launched its iconic brand of meat pies in Japan on 21 April with a Four’N Twenty Day celebration at the World Beer Museum in Tokyo. Global Victoria has played an essential role in ensuring Patties Foods’ entry into the large Japanese market by hosting several activities, including participation at the influential food and beverage industry event FOODEX.

“The support from the Victorian Government has been invaluable in helping Patties Foods get set up in Japan, which has been an important export target market for us.” Stuart Smyth, General Manager International, Patties Foods

A population of 126 million people, a highly developed retail network and an affinity for Australian beef were strong factors in Patties Foods’ decision to target Japan.

The lure of looming major sporting events was also a drawcard with Japan to host the Rugby World Cup this year and the Tokyo Olympics in 2020.

Japan is Victoria’s second-largest export destination in Asia and fourth largest overall with more than $2 billion worth of goods sent there in 2017-18.

The beloved Four’N Twenty pie created by Patties Foods has never been better placed to star on the world stage, and the company's entry into Japan is another example of how the Victorian Government is helping Victorian businesses trade into key international markets.

Want to know more about doing business with Japan?

Visit our export market page on Japan to learn about the current opportunities for businesses looking to engage with the region.

Asia Gateway Voucher Program

Applications are currently open for our Asia Gateway program that offers support for Victorian businesses and organisations to build their Asia capabilities and grow their export and market development capabilities.

Applications close at midnight on Sunday 12 May 2019.

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Get some expert tips on how to be a successful food exporter to Japan by tuning in to our exclusive podcast below brought to you by Helen Brown of Bisnis Asia.