Victoria will showcase its capabilities to the world after it became the first state to sign up to the Australian Pavilion at the 2020 World Expo in Dubai.
Set to run for six months from October 2020, the Expo is expected to attract 25 million visitors, the majority coming from countries in South Asia, Western Europe, North Asia and Southeast Asia.
The Commonwealth Department of Foreign Affairs and Trade (DFAT) will host the Australian Pavilion, which is forecast to welcome 15,000 people each day and two million over the course of the event.
The Victorian Government's major sponsorship agreement with DFAT will enable Victoria to promote its innovation capabilities including world-leading startups and growing sectors such as education technology and advanced agricultural services which are in high demand across the globe.
The Expo will also provide a platform to promote Victoria as an elite tourism, sports and major events destination.
Food and wine are an ever-expanding Victorian export success story, and Dubai will provide further opportunities for primary and secondary producers across the state. Wine tourism is growing across Victoria, with 2.4 million visitors to and within the state taking in a winery in 2018 – equalling 50 per cent growth over five years.
In 2017-18, Victoria’s produce accounted for 45 per cent of all Australian horticulture exports. In the same period, Victoria exported $1.1 billion worth of food and fibre products to the Middle East and North Africa.
“Victoria is a global trade leader and being the first state to secure its place at World Expo 2020 reinforces our commitment to supporting the growth of local businesses and creating jobs across the state.” Minister for Jobs, Innovation and Trade Martin Pakula
The Dubai event is the first World Expo to be held in the Middle East. The UAE is Australia’s largest trade and investment partner in the Middle East, with thriving tourism links, strong defence cooperation and wide-ranging dialogue and collaboration on foreign policy and international security.
Almost 25,000 Australians live in the UAE, there are 350 Australian companies represented, and over 130 flights a week connect the UAE and Australia.
The State Government of Victoria recognises the importance of engagement with the region and has had a well-established presence in the Gulf since 1997 when the Victorian Government Trade and Investment (VGTI) office opened in Dubai. Our VGTI offices provide tailored market intelligence, insights, and guidance for your export business, and can connect you with overseas buyers and industry partners from the region.