The digital games industry is one of the fastest growing sectors with an estimated 2.3 billion gamers across the globe spending around $137.9 billion in 2018. Mobile gaming continues to be the largest segment with strong year-on-year growth and Victoria has a strong reputation for the production of quality mobile games.
Victoria is the home to 53 per cent of Australia’s digital games companies which includes over 130 games studios, and has many additional services designed to strengthen and complement the industry, including animation, music development, data analysis, publishing, marketing and PR.
Video: Governor of Victoria Export Award – Hipster Whale
The Arcade currently houses over 40 games companies employing close to 190 staff working on products for entertainment, applied games and solving non-entertainment problems through gamification. It houses event spaces, a gamification workshop space – encouraging projects from non-entertainment industries to leverage games methodologies –, technologies and psychologies, along with hot desks for students and visiting developers.
The high calibre work produced in Victorian studios often results in best-selling games and award-winning animations in film productions. Victoria is also home to service and middleware providers to games development studios. These providers also service the entertainment, education, eHealth and simulation sectors.
It is estimated that Victoria produces over 1000 graduates a year from 29 games-related courses delivered from 20 academic institutions in the state. Courses include programming, animation, multimedia design, digital art, and design. Melbourne also leads Australia with the number of graduates in information and communications technology (ICT).
Film Victoria offers funding assistance programs to support Victorian games developers and companies to create and market a diverse range of original and engaging games for any distribution platform. Travel grants are also available to support developers to travel to industry-related events.
Australian and international influencers, businesses and industry come together annually in early October to participate in Melbourne International Games Week – Asia Pacific’s largest digital games celebration, featuring conferences, events and activities for the industry, games enthusiasts, educationalists and the general public.
Since December 2010, the Victorian Government has provided over A$4 million in investment and marketing support to the digital games industry.
Discover how your business can import from Victoria
- Our network of Victorian Government Trade and Investment (VGTI) offices are located around the globe and provide tailored market intelligence, insights and guidance for your importing business and to invest in Victoria. VGTI can also connect you with Victorian exporters and industry partners.