International Education Market Insights
International Education Market Insights are reports from Global Victoria’s Education Services Managers (ESMs) providing updates on opportunities in global education markets.
Our ESMs are based in strategic locations across the Victorian Government Trade and Investment (VGTI) office network to provide expert advice and support to Victorian education and training providers to access new opportunities and grow international business development activities.
Successful vision planning now will enable Victorian education providers to differentiate themselves in the China market and lay a solid foundation for recovery.
China is emerging quickly from the impact of coronavirus and will continue to be a major education partner for Victoria. Study abroad is still a high value proposition while opportunities are also increasing in onshore study, vocation training and edtech.
There continue to be opportunities in Japan as an education market despite the challenges of recent months.
While waiting for international borders to reopen, demand to study English and to continue learning remains strong. Interest in COIL (Collaborative Online International Learning) is also growing amongst Japanese universities, which presents a good opportunity for students to continue international exchange activities.
In the context of the significant impact of coronavirus, the education market in Latin America remains active and vibrant.
Coronavirus restrictions has required education institutions, from K12 to university level, to rethink their strategies and improve their delivery methods.
Latin American universities are fostering new ways of collaborating with an enhanced focused on online activities, research and double degrees. The rapid shift to online learning across Latin America presents opportunities for Victorian education technology companies to position their online platforms to improve teaching, the learning experience and provide better management tools for education providers across Latin America.
Middle East, Africa and Turkey
There is optimism for economic resilience and recover for many countries across the Middle East and Africa, and for Turkey.
Above global average investment in the education sector in Gulf Cooperation Council (GCC) countries, particularly the United Arab Emirates (UAE) and Saudi Arabia, has helped the sector remain strong in these markets.
Despite the challenges of recent months, there are opportunities in education technology, vocational training and recruitment for the pipeline of future students.
Republic of Korea
Despite the challenges of coronavirus in recent months, Korea continues to present opportunities as an education market.
Remote and online learning have been received positively and institutions are still seeking unique and innovative programs in collaboration with overseas partners.
There remains demand for hands-on, overseas experiences as well as ongoing interest in academic-level research collaboration.
The South Asia region, and India in particular, will continue to be an important partner and education market for Victoria. The region’s economies have been heavily impacted by coronavirus but appetite for policy reform and investment in education remains strong.
Opportunities continue to grow in joint research, joint degrees, student exchanges and articulation pathways.
Many countries in Southeast Asia are beginning to open or have already opened for business, with counties exploring opening travel bubbles within the region. This is good news for Victorian education providers, particularly those wanting to explore transnational and vocational education options.
The region contains some global first movers in terms of adoption of K-12 Edtech solutions and continues to be a strong market for education in the region.
In Indonesia, families with the means are expected to continue to prioritise overseas study regardless of the country’s anticipated slow economic recovery from the impact of coronavirus.
It is likely Indonesian schools will impose tighter safety and security measures to protect their students and teachers and tighten access to their institutions. This creates an opportunity for education providers to develop new and innovative ways to market to schools, students and parents and engage virtually.