International Education Market Insights
International Education Market Insights are reports from Global Victoria’s Education Services Managers (ESMs) providing updates on opportunities in global education markets.
Our ESMs are based in strategic locations across the Victorian Government Trade and Investment (VGTI) office network to provide expert advice and support to Victorian education and training providers to access new opportunities and grow international business development activities.
The Chinese economy continues to bounce-back from the COVID-19 pandemic, yet still faces major challenges related to the unprecedented global context, as well as domestic industry restructure and an ageing population. Education is one essential tool to support China’s economic transformation and achieve technology self-sufficiency, and the Chinese Government has implemented major education policy changes and reforms to achieve these goals.
With coronavirus control and prevention in place, China has become one of the world’s the first major economies to return to growth. Business activity is resuming across a variety of sectors and industries, including international education. Physical marketing and student recruitment roadshows have now resumed in several cities. The need to support students with the demands of studying abroad in this critical time has renewed the market’s interest in offshore program delivery and transnational education programs.
- Read the China Market Insight Report October 2020 PDF, 153.1 KB
- Read an accessible version of the China Market Insight Report October 2020 DOCX, 723.6 KB
It’s time to rethink, re-evaluate and reshape strategies and activities. Successful vision planning now will enable Victorian education providers to differentiate themselves in the China market and lay a solid foundation for recovery. With so much ongoing uncertainty, it is important to create academic programs which combine the best of in-person and online learning.
There continues to be opportunities in Japan as an education market despite the challenges of recent months, with students and universities still valuing English and international study experiences. The Japanese Government is beginning to ease various restrictions and implement an economic stimulus package.
While waiting for international borders to reopen, demand for online or virtual English + alpha programs remain strong. The favourable time difference with Australia an advantage for Victorian providers delivering online or live-streamed classes. Innovative and interactive online program offerings can also cater for the Japanese student market during this unprecedented time and there are good examples of Victorian universities doing this successfully.
In response to coronavirus challenges, there is a vibrant and exciting movement in Latin America around the adoption of new platforms and technologies to improve the learning experience. The local edtech space is booming with start-ups and K12 institutions and universities rapidly adopting edtech products.
Latin America will continue to present opportunities if you listen to the market and consider the right products and services that meet the market’s needs and demands. It’s a good time to translate programs into Spanish and Portuguese, to engage market specialist to assist in market entry strategies and prepare for a flexible and renewed approach to recruit in market when travel is safe to resume.
Middle East, Africa and Turkey
The Middle East, Africa, and Turkey markets are dynamic and complex, with many diverse opportunities for the Victorian education sector. Countries in focus include: the United Arab Emirates (UAE), Saudi Arabia, Kenya, and Turkey.
Government responses from countries in the Middle East, Africa and Turkey region to the coronavirus pandemic are constantly evolving to stimulate economic growth in a range of areas impacting business operations and transactions. Following the United Arab Emirates (UAE) example, many other Gulf Cooperation Council (GCC) countries are lifting movement restrictions and economic activities are resuming gradually. This means opportunities for Victorian exporters in areas such as education technology (edtech), teacher training, Transnational Education (TNE) and executive training.
Republic of Korea
The Repulic of Korea (South Korea) Government has announced a new stimulus and structural transition package called the Korean New Deal that includes two main policies: a Digital New Deal and a Green New Deal. It offers exciting potential research collaboration opportunities in advanced technology and clean energy.
Despite the challenges of recent months, student interest in and demand for studying abroad has continued, while positive feedback towards remote and blended learning has been growing. There remains partnership opportunities in joint online degrees and Vocational Education and Training (VET) remote learning.
India remains one of the largest sources of student enrolments and will continue to be an important partner for Victoria. The Indian Government has announced one of the biggest transformational changes to the Indian education system in 34 years: the new National Education Policy (NEP) 2020.
The NEP aims to transform India’s education sector with a focus on holistic development of students and the internationalisation of education. It proposes building strong partnerships with international universities, including exchange and twinning programmes.
Victorian education providers continue to find partnership opportunities in India, especially in edtech and online learning. Upcoming market engagements with the Victorian Government Trade and Investment Offices in South Asia includes Virtual Counsellor Workshops, edtech campaign and pilots and ongoing promotion of Victoria’s education and training expertise.
Governments across Southeast Asia have been providing stimulus packages and beginning to deliver longer term strategies to aid recovery. Education is one of the main levers which is anticipated to be used to kickstart the economy.
Regional investment in manufacturing and infrastructure requires workers to upskill and reskill to meet demand with opportunities in Indonesia and Vietnam the greatest.
For Victorian education providers, this means prospects in Southeast Asia for online delivery as well as bespoke curriculum and course development for industry. Sentiment towards Victoria remains strong as a study destination and the market is willing to commence studies online in preparation for an in-person experience in the future.
In Indonesia, families with the means are expected to continue to prioritise overseas study regardless of the country’s anticipated slow economic recovery from the impact of coronavirus.
It is likely Indonesian schools will impose tighter safety and security measures to protect their students and teachers and tighten access to their institutions. This creates an opportunity for education providers to develop new and innovative ways to market to schools, students and parents and engage virtually.
Want to learn more?
- Victoria's EdTech Value Proposition presents Victoria’s EdTech capabilities and profiles case studies of select Victorian EdTech companies.
- Our Global Education Network is supported by 14 education representatives based in key offshore markets. Our representatives provide on-the-ground support to Victorian education and training institutions interested in accessing new opportunities and growing their overseas business development activities. Our network can also assist international governments and education institutions looking for opportunities in Victoria.
- Visit our international education market insights page for the latest market updates.
- Learn why Victoria is an investment destination of choice and explore our strengths in tech and innovation.
- Find out about EdTech news and developments from the national body for EdTech, EduGrowth.