Retail locations

Melbourne is a sophisticated and creative city that offers a diverse and dynamic range of retail locations to suit a variety of stores.

From flourishing inner-city shopping strips to larger suburban shopping complexes, Victoria's retail sector accounts for 16 per cent of all major shopping centres in Australia and our strong consumer confidence has translated into the nation's highest annual growth in retail sales.

Our city centre offers a wide variety of modern retail complexes and has evolved to become Australia's leading shopping precinct and the chosen flagship destination for many global brands.

Local and international retailers are attracted to Melbourne's architectural diversity, from historic arcades to bustling laneways, a luxury precinct and heritage-listed markets.

Home to shopping centres such as the Emporium, QV, Melbourne Central, The Strand and Bourke Street Mall, Melbourne continues to be globally recognised as Australia's fashion and retail capital.

Premium shopping

Discover how your business can import from Victoria

  • Our network of Victorian Government Trade and Investment (VGTI) offices are located around the globe and provide tailored market intelligence, insights and guidance for your import business and investment in Victoria. VGTI can also connect you with Victorian exporters and industry partners.