• World's most liveable city, seven years running

    The Economist Intelligence Unit's 2017 Global Liveability Index awarded Melbourne as the world's top city for seven years running.

    We're proud to have consistently ranked as one of the world's top three most liveable cities since the index began in 2002. Our cohesive and stable society, healthcare, education and world-class infrastructure make Melbourne a magnificent city in which to live, work and study.

  • Australia’s finest shopping, cafes and restaurants

    Melbourne's inner-city atmosphere is fueled by a creative, culturally diverse community and is globally recognised as one of the most concentrated dining and fashion cultures in the world.

    Our city's interlocking laneways and the buzzing inner-city precinct reveal one-off boutiques and world-class restaurants, while our larger modern department stores and shopping complexes compete to enchant the most discerning shopper.

  • Outstanding theatre, arts and culture

    Melbourne is a city buzzing with dynamic and cutting-edge arts and culture.

    Discover the Southbank precinct where the Arts Centre, Melbourne Theatre Company, Malthouse theatre, Recital Centre and National Gallery of Victoria supply the oxygen for our beating cultural heart. Our world famous festivals attract talent from across the globe as do our innovatively designed venues such as Hamer Hall and Federation Square.

  • The best sporting events in the world

    Melbourne puts on a spectacular series of large-scale sporting events throughout the year.

    Experience Grand Slam fever at the Australian Open Tennis, the thrill of Formula 1 racing at the Australian Grand Prix, the roar of the crowd at the AFL Grand Final, the fast-paced Twenty20 Cricket, and our 'race that stops the nation' – the iconic and sophisticated Melbourne Cup.

  • Australia's best visitor destination

    Victoria has firmly established itself as Australia’s best visitor destination, with growing demand from all over the world to experience our wealth of diverse tourism offerings. Our state's tall forests, historic villages, Australian wildlife, vine-filled valleys and rugged coastlines are all within a 90-minute drive from Melbourne.

    Victoria’s visitor economy is the state's second largest service export sector after international education.

Melbourne is a truly magnificent city in which to live, work and study.

Melbourne's inner-city atmosphere is fuelled by a creative, culturally diverse community and is globally recognised as one of the most concentrated dining and fashion cultures in the world. Our city's interlocking laneways and the buzzing inner-city precinct reveal one-off boutiques, hidden cafes and world-class restaurants, while our larger modern department stores and shopping complexes compete to enchant the most discerning shopper.

Melbourne city pulses with a dynamic and cutting-edge arts and culture scene. Explore the Southbank precinct in the city centre where the Arts Centre, Melbourne Theatre Company, Malthouse theatre, Recital Centre and National Gallery of Victoria supply the oxygen for our beating cultural heart.

Our world famous festivals such as the Melbourne Comedy Festival, the Melbourne International Film Festival and the Melbourne Food and Wine Festival attracts talent from across the globe, as do our innovatively designed venues such as Hamer Hall and Federation Square.

Melbourne puts on a spectacular series of large-scale sporting events throughout the year. Experience Grand Slam fever at the Australian Open Tennis, the thrill of Formula 1 racing at the Australian Grand Prix, the roar of the crowd at the AFL Grand Final, the fast-paced Twenty20 Cricket, and the 'race that stops the nation' – our iconic yet sophisticated Melbourne Cup.

With an eclectic range of restaurants, cafes and bars to choose from, Melbourne's dining scene will satisfy the most discerning palate with its fusion of culinary traditions serving up a smorgasbord of the world's finest cuisines from popular favourites to groundbreaking gastronomy.

Our numerous parks and open public spaces in the middle of our bustling city provide ample opportunities to relax. Enjoy some peace and solitude in the tree-lined pathways through the Treasury and Fitzroy Gardens, the sculptured terraces of Birrarung Marr and the expansive Royal Botanic Gardens.


Australia's best visitor destination

Victoria has firmly established itself as Australia’s best visitor destination, with growing demand from all over the world to experience our wealth of diverse tourism offerings prior to the coronavirus (COVID-19) pandemic.

The visitor economy is a significant contributor to the Victorian economy and has grown faster than the Victorian economy overall. Tourism was worth $23.4 billion to the economy in Gross State Product (GSP) in 2019-20 and generated a total of 232,000 jobs (or 6.8 per cent of the Victorian workforce.1

Total tourism expenditure in Victoria was $9.8 billion in the year ending March 2021, representing a significant decline of 69% year-on-year due to coronavirus (COVID-19), which has had a devastating impact on the visitor economy in Victoria. Total tourism expenditure in Victoria suffered a net loss of $21.5 billion year-on-year. This unprecedented crisis has set the industry back significantly - total tourism spend in Victoria has not been this low for over 20 years.2

With Australia’s borders closed since March 2020 to help stop the spread of coronavirus (COVID-19), only very limited international visitation has been possible for visitors with an exemption. There were only 11,100 international overnight visitors to Victoria in the year ending March 2021 (a decline of almost 100 per cent or down 2.8 million arrivals year-on-year). International overnight spend in Victoria was just $80 million in the year ending March 2021, representing a substantial year-on-year decline of approximately 99 per cent due to coronavirus (COVID-19) related travel restrictions.

With only limited travel enabled, the majority of international visitors to Victoria in the year ending March 2021 were from New Zealand (27.4 per cent or approximately 3,100 visitors down 343,000 visitors from the pre-COVID year ending March 2019). The opening of the Trans-Tasman bubble to Victoria in April 2021 will provide some growth opportunities for Victoria if the travel bubble with New Zealand remains stable.

The Victorian Government will help revitalise and grow Victorian tourism after the impacts of bushfires and the global pandemic, with a roadmap outlined in the Visitor Economy Recovery and Reform Plan.

The Visitor Economy Recovery and Reform Plan is underpinned by an investment of $633 million and serves as a whole-of-state strategy, with a goal of achieving $35 billion in annual visitor expenditure supporting 300,000 jobs by June 2024.

For further information on Victoria’s visitor economy please visit business.vic.gov.au/tourism


Source: 1. 2019-20 State Tourism Satellite Accounts produced by Tourism Research Australia, March 2021.
Source: 2. International Visitor Survey, National Visitor Survey, March 2021, Tourism Research Australia, Canberra, released June 2021.