• World's most liveable city, seven years running

    The Economist Intelligence Unit's 2017 Global Liveability Index awarded Melbourne as the world's top city for seven years running.

    We're proud to have consistently ranked as one of the world's top three most liveable cities since the index began in 2002. Our cohesive and stable society, healthcare, education and world-class infrastructure make Melbourne a magnificent city in which to live, work and study.

  • Australia’s finest shopping, cafes and restaurants

    Melbourne's inner-city atmosphere is fueled by a creative, culturally diverse community and is globally recognised as one of the most concentrated dining and fashion cultures in the world.

    Our city's interlocking laneways and the buzzing inner-city precinct reveal one-off boutiques and world-class restaurants, while our larger modern department stores and shopping complexes compete to enchant the most discerning shopper.

  • Outstanding theatre, arts and culture

    Melbourne is a city buzzing with dynamic and cutting-edge arts and culture.

    Discover the Southbank precinct where the Arts Centre, Melbourne Theatre Company, Malthouse theatre, Recital Centre and National Gallery of Victoria supply the oxygen for our beating cultural heart. Our world famous festivals attract talent from across the globe as do our innovatively designed venues such as Hamer Hall and Federation Square.

  • The best sporting events in the world

    Melbourne puts on a spectacular series of large-scale sporting events throughout the year.

    Experience Grand Slam fever at the Australian Open Tennis, the thrill of Formula 1 racing at the Australian Grand Prix, the roar of the crowd at the AFL Grand Final, the fast-paced Twenty20 Cricket, and our 'race that stops the nation' – the iconic and sophisticated Melbourne Cup.

  • Australia's best visitor destination

    Victoria has firmly established itself as Australia’s best visitor destination, with growing demand from all over the world to experience our wealth of diverse tourism offerings. Our state's tall forests, historic villages, Australian wildlife, vine-filled valleys and rugged coastlines are all within a 90-minute drive from Melbourne.

    Victoria’s visitor economy is the state's second largest service export sector after international education.

Melbourne is a truly magnificent city in which to live, work and study.

In 2017, Melbourne was once again ranked the world's most liveable city by the Economist Intelligence Unit's (EIU) Global Liveability Index – an accolade we've received seven years running. Recognised throughout the world, the EIU index rates 140 global cities across a range of liveability factors.

While 2017 was our seventh consecutive year at the top of the table, we're proud to have consistently ranked as one of the world's top three most liveable cities since the index began in 2002.

Contributing to our ongoing top ranking is Melbourne's consistent performance across five broad categories. In 2016 we achieved perfect scores in healthcare, education and infrastructure while we outranked Sydney in the areas of stability, and culture & environment.1

It's achievements like this that make Melbourne's lifestyle an easy sell when recruiting and retaining talented professionals. Australia is ranked by expats in the top 10 places to live, ranking particularly highly for general quality of life, ease of settling in and as a destination for working abroad.2

Melbourne's inner-city atmosphere is fuelled by a creative, culturally diverse community and is globally recognised as one of the most concentrated dining and fashion cultures in the world. Our city's interlocking laneways and the buzzing inner-city precinct reveal one-off boutiques, hidden cafes and world-class restaurants, while our larger modern department stores and shopping complexes compete to enchant the most discerning shopper.

No matter what time of year you visit, Melbourne city pulses with a dynamic and cutting-edge arts and culture scene. Explore the Southbank precinct in the city centre where the Arts Centre, Melbourne Theatre Company, Malthouse theatre, Recital Centre and National Gallery of Victoria supply the oxygen for our beating cultural heart.

Our world famous festivals such as the Melbourne Comedy Festival, the Melbourne International Film Festival and the Melbourne Food and Wine Festival attracts talent from across the globe, as do our innovatively designed venues such as Hamer Hall and Federation Square.

Melbourne puts on a spectacular series of large-scale sporting events throughout the year. Experience Grand Slam fever at the Australian Open Tennis, the thrill of Formula 1 racing at the Australian Grand Prix, the roar of the crowd at the AFL Grand Final, the fast-paced Twenty20 Cricket, and the 'race that stops the nation' – our iconic and sophisticated Melbourne Cup.

With an eclectic range of restaurants, cafes and bars to choose from, Melbourne's dining scene will satisfy the most discerning palate with its fusion of culinary traditions serving up a smorgasbord of the world's finest cuisines from popular favourites to groundbreaking gastronomy.

Our numerous parks and open public spaces in the middle of our bustling city provide ample opportunities to relax. Enjoy some peace and solitude in the tree-lined pathways through the Treasury and Fitzroy Gardens, the sculptured terraces of Birrarung Marr and the expansive Royal Botanic Gardens.

Source:  1. Economist Intelligence Unit, Global Liveability Report | 2. Expat Insider 2014 Survey.


Australia's best visitor destination

Victoria has firmly established itself as Australia’s best visitor destination, with growing demand from all over the world to experience our wealth of diverse tourism offerings.

The visitor economy is a significant contributor to the Victorian economy and is growing faster than the Victorian economy overall. Tourism was worth $26.7 billion to the economy in Gross State Product (GSP) in 2017-18 and generated a total of 232,700 jobs (or 7.2 per cent of employment) in Victoria.1

Tourism expenditure reached a record-breaking $31.0 billion in the year ending June 2019, an increase of $11.0 billion over the past five years. Victoria's successful visitor economy has produced a rate of tourism growth well above the national performance. Over the last five years total tourism expenditure in Victoria has grown by 9.2 per cent per annum, compared to the national growth rate of 7.6 per cent per annum.2

International overnight visitors to Victoria spent an estimated A$8.6 billion in the year ending June 2019, representing growth of 12.2 per cent per annum over the period year ending June 2014 to June 2019. The Chinese market has underpinned Victoria's international visitor and expenditure growth in recent times. China's visitor expenditure is the highest of all international visitor markets at $3.2 billion and generated 37.6 per cent of total international visitor expenditure in Victoria in the year ending June 2019 (more than the next nine international markets combined).2

Victoria’s visitor economy is the state's second largest service export sector after international education. The Victorian Government is working in partnership with industry to further boost the visitor economy by providing quality infrastructure and services for new and returning visitors.

Regional Victoria is an impressive checklist of rich cultural highlights, epicurean delights and natural attractions. You won't have to travel far out of Melbourne city to experience Victoria's tall forests, historic villages, Australian wildlife, vine-filled valleys and rugged coastlines – all within a 90-minute drive from Melbourne.

Discover regional Victoria's award winning wineries, artisan breweries, cafes and restaurants nestled in a diverse range of stunning landscapes – from the cool rolling highlands of the Yarra Valley, temperate river lands of the Murray River and the fresh ocean climates of Gippsland and the Mornington Peninsula – to name just a few. Explore Phillip Island's great beaches and famous Penguin Parade, the Great Ocean Road's sleepy beach holiday towns and the breathtaking 12 Apostles.

For further information on Victoria’s visitor economy please visit business.vic.gov.au/tourism


Source:  1. 2017-18 State Tourism Satellite Accounts produced by Tourism Research Australia, August 2019 |  2. International Visitor Survey, National Visitor Survey, June 2019, Tourism Research Australia, Canberra, released October 2019.