This is a virtual event available from your workstation, Australia

Global Victoria, through the Victorian eCommerce Network (VeN) invites you to to tap into this eCommerce opportunity by joining our webinar and learning how to register your company and products on the Amazon UAE website .

Presented by Global Victoria's Trade and Investment office in Dubai, this webinar will be useful for:

  • Victorian retail companies interested in expanding into the Middle East market via eCommerce
  • Victorian companies who already export to the Middle East but want to diversify their offering to the market through eCommerce.

The ecommerce opportunity in the UAE

Residents of the UAE are not only among the global top 10 when it comes to spending time on the internet and social media, but they're also the top online spenders in the Middle East, North Africa and South Asia region.

UAE residents spend close to eight hours a day online and spend an average of USD$1,648 annually on online purchases, an amount projected to grow 29.6 per cent during 2020.

Visa transaction data shows the UAE continues to maintain a healthy lead in average transaction size compared to both emerging and mature eCommerce markets. The transaction size in the UAE averaged USD$144 in 2018-19, compared to USD$79 in mature markets and USD$26 in emerging markets.

Nearly 30 per cent of the UAE’s population are either digital-native millennials (born between 1981 and 1996) or Gen Z (born between 1997 and 2012). These digital natives are always connected and seek on-demand, near-instant solutions. Their desire for fast and convenient shopping experiences is expected to accelerate the uptake of online shopping and cashless payments. Additionally, the coronavirus (COVID-19) crisis has accelerated the demand for cashless payments across most demographic groups in the country.

The American eShopping giant Amazon officially entered the UAE market in 2019 after spending over USD $500 million to acquire in 2017. Payments can be made in Emirati dirham (AED) using local and international credit cards. Customers can also choose to pay cash on delivery, an option previously not available to UAE customers when shopping on the US version of the Amazon website.


Webinar speakers from left to right: Jasmin Frick, Kassem Younes, Mireia Garcia Casas and George Di Scala

Our speakers

  • Kassem Younes, General Manager of Middle East, Africa and Turkey at the Victorian Government Trade and Investment Office in Dubai
  • George Di Scala, Deputy Director of International Market Development at Global Victoria
  • Jasmin Frick, the Head of Seller Growth & Success at Amazon MENA
  • Mireia Garcia Casas, the Regional Manager of Seller Promotions at Amazon MENA

Event details

Date: Wednesday 15 July 2020
Location: this is a virtual event available from your workstation
Time: 3 pm (AEST)
Cost: free

Register to attend