This is a virtual event, Australia

Global Victoria, through the Victorian eCommerce Network, invites Victorian fashion designers to learn about the role and importance of Key Opinion Leaders (KOLs) in promoting your fashion label to the Chinese eCommerce consumer.

Exporting to China for a small to medium fashion label can seem daunting. This webinar demonstrates how working with KOLs and using eCommerce can work for you and the success of your business.

Our expert panel will share insights into how to engage with KOLs to reach your target audience, and how livestreaming can work for small to medium sized labels.

Also joining this webinar will be the owners of two Victorian fashion labels who'll share their experiences of exporting to China through traditional trade, and through working with KOLs and eCommerce channels.

Our panellists

Moderated by George Di Scala, Global Victoria's International Market Development Manager, our panellists include:

  • Amy Fan, Fashion Zoo, Shanghai
  • Katie Pratt, Founder & Creative Director, Elliatt and Global Lifestyle Distributors
  • Dimitria Papafotiou, Founder and Creative Director, DIIDA
  • Brett Stevens, Commissioner for Victoria to Greater China.

This webinar is suitable for Victorian companies who are currently exporting to China via eCommerce, or who would like to explore this avenue further and learn more about engaging KOLs.

Event details

Date: Tuesday 27 October 2020
Time: 2 pm – 3.15 pm (AEDT)

Registrations are essential.

Find out more

You might also want to check out our other VeN webinar: accessing the UK's beauty and personal care market via eCommerce.