Theatrette on Level 46
55 Collins Street, Melbourne, Australia

Global Victoria, through its Victorian eCommerce Network (VeN) have partnered with Asialink Business and Austrade to bring you this workshop on cross border digital marketing by Facebook.

Hear from Facebook Group about its collective tools including Facebook, Instagram and WhatsApp and how they can help with your cross border eCommerce strategy.

Why social media in Asia Pacific?

A report by Media Partners Asia in 2019 revealed that advertising spend across Asia Pacific is seeing steady growth year-on-year. In 2018, ad spend in APAC expanded by 6.3 per cent, and the firm predicts that it will grow by another 6.2 per cent in 2019, moving close to US$195 billion in total. Digital marketing is fast becoming one of the most effective ways to reach consumers.

About the workshop

Our guest speakers will discuss the methods of research and how to understand the insights and nuances in cross-border digital, how to test the market with tools offered by Facebook, how to increase exposure through branding and creative best practices, and ways to integrate social media marketing with online marketplaces.

Our speakers

  • Anastacia Pavlovic, Account Manager, Facebook
  • Sitah Parnell, Account Manager, Facebook
  • Jack Lu, Senior eCommerce Advisor, Austrade

Workshop details

Date: Monday 3 February 2020
Time: Registrations from 12.30 pm for a 1 pm to 3 pm event
Location: Theatrette on Level 46, 55 Collins Street, Melbourne

A light lunch will be provided.

RSVP is essential to attend this workshop.

RSVP: by Monday 27 January 2020

RSVP now