Victoria’s closest international trading partner and one of the easiest markets in the world to do business with.
Global Victoria is strengthening its business engagement with New Zealand, with a particular focus on supporting early stage and expanding exporters.
Aotearoa New Zealand is Victoria’s third largest export market, with goods exports valued at more than A$2.7 billion. It consistently ranks among the easiest global economies in which to do business, making it a natural starting point for new exporters or Victorian businesses looking to grow and diversify their exports.
Key industries of opportunity for Victorian exporters
Food and beverage
New Zealand is an important market for Victorian food and beverage exports, including in:
- premium packaged foods
- health foods
- alternative proteins
- wine
- craft spirits
- zero/low alcohol beverages.
Two companies dominate the grocery sector in New Zealand, Woolworths and FoodStuffs. Costco’s launch creates additional competition and opportunities in the sector, and further prospects exist in specialty grocery stores.
Technology and Creative Industries
New Zealand is home to an active tech innovation, investment and consumer landscape, creating both B2B and B2C opportunities for Victorian companies. Agri-tech, edtech, fintech and medtech are particularly promising sub-sectors. The screen and gaming industry in New Zealand is also an area of strength.
Sports and sports technology
Despite the fierce sporting rivalries between New Zealand and Australia, there are significant opportunities in sport and sportstech – from community and local sport through to major international events.
Infrastructure, advanced manufacturing and sustainability
New Zealand’s pipeline of infrastructure, defence and energy efficiency investments creates opportunities to showcase Victoria’s leading capabilities.
Useful resources
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