This series of webinars provides knowledge at an advanced level, utilising subject matter experts and specialists who give real-world examples and practical – easy to implement – information throughout.

Webinar 1: eCommerce Refresher

Topics explored in this webinar recording include:

• Finding your eCommerce fit
• Selling direct versus selling indirectly - knowing what the difference is
• Getting your goods overseas
• Getting paid

Webinar 2: eCommerce Marketplaces

For those businesses who prefer to list their products/services on online marketplaces, rather than building their own eShops, this session will compare the major marketplaces for ease of reference.

Webinar 3: Digital Marketing

There’s much more to digital marketing than Search Engine Optimisation and posting on social media.

Drilling down into the specifics, this webinar will give participants detailed information on the different digital marketing channels and how to best use them for eCommerce success.

Topics will include:

• What is digital marketing?
• Why is digital marketing important?
• The role of digital marketing in the marketing mix
• Getting it right
• Types of Digital Marketing:
  • Search engine marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Pay per click advertising (PPC)
  • Remarketing
  • Affiliate marketing
  • Inbound marketing
  • Content marketing
  • Marketing automation and email marketing
  • Social media marketing
  • Video marketing
  • Native advertising
  • The role of customer forums/ customer-run social media groups
• Digital Marketing best practice examples
• Engaging a digital marketing agency vs doing it yourself
• Inbound marketing vs. digital marketing
• Don’t guess, measure!

Webinar 4: Choosing the right platform

Not all eCommerce platforms are created equal.  This session will assist businesses in making the right choice in platform so that they can maximise the success of their online operations.

Topics will include:

• The difference between an eCommerce platform & a marketplace
• Selecting the right platform for your business & products/services
• Comparison between the three top platforms by user in 2021, including:
  • Best for
  • Value
  • Features
  • Performance
  • Ease of use
  • Design & themes
  • Integrations

Platforms compared will include:

• Wix;  BigCommerce;  Shopify

Webinar 5: Let's talk data

When it comes to maximising eCommerce success, data is all-powerful.  This session will examine the importance of collecting, mining and using data – both customer and business – to improve efficiencies and maximise ROI across all aspects of the business.

Topics will include:

• What is eCommerce data & analysis?
• Types of eCommerce data
• Collecting & mining data for eCommerce success
• Tracking your marketing ROI
• The legal stuff:  privacy regulation, & data collection & usage rules
• Collecting & using business data for growth
• A word on Big Data

Webinar 6: AI and automation

Artificial Intelligence (AI) can help eCommerce businesses deliver an optimized customer experience on and off their websites by using collected business and customer data to enable better business decisions, more tailored customer experiences and more accurate predictions of future behaviour.

Automation of processes and procedures (often using AI) can free up business operators to focus on their core business and doing what humans do best – being creative.

This webinar will give participants insights into the potential of both AI and automation to transform their eCommerce businesses.

Topics will include:

• What is AI?
• AI in eCommerce:
  • Data mining
  • Natural language processing & in-site communication, including the use of chatbots
  • Machine learning
• Benefits of AI in eCommerce
• AI eCommerce use cases
• Implementation of AI in eCommerce
• What is automation?
• Automation in eCommerce
• Automating your eCommerce business
• eCommerce automation tools – an overview

Participants will be given access to an AI/automation terminology “cheat sheet”.

Webinar 7: The future of eCommerce

This fun, interactive session will feature an internationally-renowned AI expert and futurist who will present a glimpse into the (not too) distant future of technology and innovation.

Delegates will be encouraged to come armed with questions.