Export 101 introduces the essential skills required to be a successful exporter.  We also cover the importance of understanding contracting and how logistics play an critical role in exporting.  Start here if you're a foundation business, start-up or company new to exporting.

Webinar 1: Logistics and risk management - the basics

It’s not a sale until the goods are in the hands of your customer.  This webinar focuses the all-important logistics component of the export process, including managing the relationship with your freight forwarder and customs broker, maximising efficiencies, and minimising costs. Since risk is an important part of logistics, we will also provide risk management strategy guidelines, and risk mitigation pointers.


Webinar 2: Market diversification

The COVID-19 crisis has focused attention on what everyone has actually known for some time: Putting all one’s international business eggs into one market basket is not sound business practice.

In this online session we will examine the ins and outs of selecting the right market for your business and your product/service.  And – importantly – why you need to be strategic about that selection.


Webinar 3:  Pricing, FX & contract negotiation post COVID

COVID-19 (and the restrictions put in place to curb its spread) has materially changed the way supply chains function.

This webinar will help you re-think your pricing and foreign exchange strategies to secure your bottom, even amidst disruptions. The session will also share valuable hints regarding contracting – on both ends of your supply chain – to ensure you’re not left liable for damages in the event of delivery issues.


Webinar 4:  Addressing market entry barriers

Market entry barriers are all those obstacles that make it difficult for a new player to enter a market. The key to success is being aware of the obstacles and having the tools to overcome them.

This webinar will examine both, exploring natural/structural barriers to entry, as well as artificial/strategic barriers to entry, and how you can prepare to overcome them.