A well-defined marketing strategy that has been tailored to specific business goals and market requirements is essential for international business success.
Each target market represents unique challenges to international marketers from the perspective of culture, language, laws, and a range of other factors. And adding digital marketing into the mix further complicates the issue.
This module focusses on assisting businesses to develop and implement a successful marketing strategy, which then underpins business development activities and a sales strategy. The module will include practical information and real-world examples and case studies throughout.
Guest presenters share the lessons they’ve learned along the road to international marketing success.