Hospitality Solution Group (HSG) is a hospitality technology and supply company based in Melbourne, Australia. The company specialises in exporting innovative hospitality solutions to the Middle East and European markets with a satellite office and warehouse in Dubai to service the UAE and Middle East markets.

HSG understands the unique challenges faced by the hospitality industry, and with its extensive experience and expertise, have developed a comprehensive range of solutions tailored to meet the specific needs of hotels in different regions.

To match the creature comforts on offer, HSG helps boost the level of familiarity and comfort to international guests knowing the amenities, comforts, and technology guests are used to, and how to procure them for clients to take their hotels and venues to the next level of guest satisfaction.

The company works closely with its clients and suppliers to understand their specific requirements and tailor solutions that align with their vision and goals.  Whether it's a boutique hotel, a luxury resort, or a renowned chain, HSG's goal is to assist businesses in enhancing guest experiences, streamlining operations, and driving profitability.

HSG facilitates like-minded businesses from Melbourne to make an impact in UAE and KSA by helping them leverage the company's connections in the Middle East.

About Inam Haider - CEO and Company Founder

The company's CEO and Founder, Inam Haider has a background in the hotel and hospitality industry.

While working in the UAE before immigrating to Melbourne, Australia, Inam saw major gaps in client servicing from hospitality suppliers and consultants. He started working towards building a presence in the region by leveraging his relationships and connections to forge a team to be on the ground to serve the Middle East region and a robust network of industry-leading suppliers and innovative guest-facing technology solutions.

What are your export capabilities and strengths?

HSG's export capabilities and strengths lie in its product range and quality, customisation, market knowledge, supply chain management, technical expertise, innovation, sustainability, and brand reputation.

HSG is positioned to successfully operate and thrive in the very competitive Middle East hospitality market.

Which markets are you exporting to, and why do you export to these markets in particular?

The company exports to the Asia Pacific and Middle East markets, both very popular tourist destinations that offer alternatives to the North America and European markets and a higher level of refined hospitality and experience for guests.

What methods have you used to build your customer base in global markets?

We have implemented a range of strategies to achieve international business success and support the growth of our exports:

• We have focused on branding and establishing a strong reputation in the global market.
• We have invested in creating a distinct brand identity that reflects our commitment to quality, innovation, and exceptional customer service. Our branding efforts have helped us stand out and build trust among international buyers and partners.
• We prioritise product development to meet customer preferences and industry trends.
• We conduct extensive market research to understand the evolving needs of our target markets, enabling us to introduce new products, customisation, and enhancements that align with customer demands, ensuring we stay ahead of the competition.
• Building relationships with distributors and buyers is another key aspect of our strategy.
• We forge strategic partnerships with reputable distributors in various regions, enabling us to reach a wider customer base and enhance our distribution network.
• Participation in industry events, both physical and virtual, plays a crucial role in our international success. We actively attend trade shows, exhibitions, and conferences to showcase our offerings, connect with potential clients, and stay updated on industry trends.
• Digital marketing is an integral part of our strategy, allowing us to effectively reach a global audience. We leverage various digital channels, including our website, social media platforms, and online advertising, to create awareness, generate leads, and drive sales.

By staying focused on our strategy, Hospitality Solution Group has been able to achieve international business success and strengthen our position as a trusted provider of banquets, tableware, hotel products, and guest-facing technology solutions to hotels, restaurants, and offices worldwide.

In what ways has Global Victoria supported your export success?

HSG was the official hospitality partner of the Australian Pavilion at the Dubai Expo 2020, of which Global Victoria was a Platinum Partner.

During that event, Global Victoria's team from the Victorian Government's Trade and Investment (VGTI) office in Dubai helped us meet a number of key thought leaders from the global Australian community who share our goals at a global level, and to spread the message of ease of doing business with Australian businesses.

Our company is a perfect example of doing business between Australia and the Middle East. We look forward to extending this relationship as we open our new office in Riyadh, Saudi Arabia.

What has been the biggest challenge you’ve faced as an exporter?

Working in a dynamic global business environment, a company always has to be able to problem-solve unforeseen circumstances.

When the pandemic hit, supplies and products were next to impossible to procure. To overcome the situation, we worked out a plan to source products on alternate supply chains. We sacrificed the bottom line to support our clients. Changing government regulations are unpredictable, but nimble decision-making can help find the best possible solutions.

Tell us about your proudest achievement as an exporter.

As one of the sponsors for the Australian Pavilion Expo2020 and working alongside the Victorian Government for Dubai Expo 2020 was the proudest moment in our company’s history.

To see the culmination of years of planning come together for an unforgettable experience. The accolades and recognition that followed were the icing on the cake.

What are three pieces of advice you would give to a company from your industry considering exporting?  

• Know your market and clientele, and empathize with them.
• Know your product and set pricing cautiously with the market in mind to set perceptions.
• Know your team and set up complementary team members with a growth mindset and without ego.