Life-Space’s path to success in global markets

Life-Space Group’s export journey has been shaped by the challenges of navigating complex regulations, adapting to local consumer preferences, building an efficient distribution network, and establishing a strong brand presence in competitive markets like China. However, through strategic partnerships, local expertise, market research, and a commitment to quality, the company has successfully expanded its global footprint.

With support from Global Victoria, Life-Space has scaled its international operations, built consumer trust, and secured a strong foothold in China.

Fast forward to 2025, and Life-Space has been the number one seller in its category on both JD.com and Tmall for 5 consecutive years. Backed by a team of scientists and innovators, the company continues to develop cutting-edge probiotic formulations for consumers across Asia, North America, and the Middle East. Its Victorian production facility, BioCarna, boasts 20 years of expertise in developing therapeutic products, ensuring the highest standards of quality.

What sets Life-Space apart?

Several key factors differentiate Life-Space in the global wellness industry:

• High-quality, multi-strain probiotics – A multi-strain approach supports gut health more comprehensively than single-strain products, offering a wider range of health benefits.
• Formulated, blended, packaged, and quality-tested in Australia – A country known for its stringent regulations in health and safety.
• Scientifically backed formulations – A strong investment in research and scientific validation ensures safe, effective, and evidence-based products.
• Sustainability and purity – A focus on clean, non-GMO, and sustainably sourced ingredients aligns with health-conscious and eco-aware consumers.
• Personalised health solutions – Specialised probiotics cater to different age groups, life stages, and health needs.
• Global reach – Life-Space’s export capabilities and global supply chain enable its products to reach consumers in key markets, including Asia, Europe, and North America.

Strategic expansion into China

China represents a key market for Life-Space Group, driven by its growing health awareness, booming eCommerce sector, and increasing demand for premium probiotics. Life-Space’s strategy has been built on in-depth market research, strong local partnerships, regulatory compliance, and a focus on high-quality, science-backed products.

The company has successfully navigated the complexities of the Chinese market by combining localisation, eCommerce, and digital marketing while maintaining its Australian-made identity. As Life-Space continues expanding in China, it remains committed to consumer education, trust-building, and meeting evolving health needs.

Global Victoria's support of Life-Space Group's growth in China

In 2019, Life-Space Group attended an international trade event hosted by Global Victoria in Melbourne, where the company gained valuable market intelligence and forged key connections with Global Victoria’s in-market experts.

Through its Trade and Investment offices in China, Global Victoria provided crucial insights and strategic support, helping Life-Space Group navigate the complexities of entering the Chinese market. This early support was instrumental in the company’s successful expansion, including the establishment of a Chinese subsidiary that now oversees daily operations and drives further market growth.

Advice for aspiring exporters

To succeed in international markets, particularly in places like China, companies need to:

1. Invest time and resources into understanding the local market.
2. Ensure regulatory compliance and partner with local experts.
3. Build strong relationships with local distributors and influencers to accelerate growth.

By focusing on these key areas, newcomers to export can avoid common pitfalls and set themselves up for long-term success.