From Melbourne to Mumbai - MerchantSpring taps into India’s eCommerce expertise.
Melbourne-based tech company MerchantSpring is finding global success with its powerful eCommerce reporting and analytics solution, built specifically for agencies and consulting firms.
With a foundation in Australia and strong market presence in North America and Europe, the company is now setting its sights on India – a strategic and high-potential market for its next growth phase.
The product
MerchantSpring offers a plug-and-play reporting and analytics platform that enables agencies to monitor, analyse, and report on client performance easily. What sets the solution apart is its simplicity—it requires no technical expertise to set up, can be fully customised to align with a client’s branding, and integrates with over 160 global eCommerce platforms.
Why India?
For MerchantSpring, India represents a highly attractive opportunity. “India is home to some of the world’s most sophisticated and experienced eCommerce agencies,” says Co-Founder of MerchantSpring, James Dihardjo .
"India is a mature and well-developed market – and with early traction and customer acquisition supported by Global Victoria, it makes complete sense to continue investing in its development." James Dihardjo, Co-Founder, MerchantSpring
The India strategy
MerchantSpring’s go-to-market approach in India focuses on lower-funnel activities, targeting well-defined, high-potential prospects.
By working closely with Global Victoria’s India-based team, the company can cherry-pick ideal introduction opportunities, allowing its sales team to step in with product demonstrations at just the right moment.
A critical element of MerchantSpring’s success was having a clear understanding of its Ideal Customer Profile (ICP) well before entering the market. This enabled the team to take a tactical and focused approach from day one.
The Global Victoria connection
Having worked with Global Victoria in other regions, the MerchantSpring team knew exactly who to turn to when planning their India expansion. The relationship has been central to their success in-market.
The team is planning a visit to India in 2025, with Global Victoria helping to identify which events and conferences best align with their target audience and goals.
The key milestones
A proud milestone for MerchantSpring has been securing enough clients in India to support the growth of its Melbourne head office team—clear evidence that their strategy is delivering real results.
The challenges
Like many exporters, MerchantSpring faced challenges related to language and business culture differences. The support and guidance of Global Victoria’s in-market team have been instrumental in navigating these with confidence.
Three key pieces of advice for new exporters
- Know your ICP inside and out.
- Take the time to understand business culture differences.
- Educate your sales team in advance with a clear view of your short, medium, and long-term goals.
Visit the MerchantSpring website to learn more.