Launch or scale your Victorian beauty brand in the US with funded support, PR exposure and Amazon optimisation.
🚀 Choose the Right US Growth Path for Your Brand
| Amazon US Growth Program | US PR Accelerator | |
|---|---|---|
| Best for | Brands wanting to optimise & scale on Amazon US | Brands wanting visibility, credibility & media exposure |
| Primary Outcome | Stronger Amazon performance & marketplace growth | US media coverage & influencer-driven brand awareness |
| Focus Area | eCommerce optimisation | PR, storytelling & brand positioning |
| Format | Virtual | Virtual |
| Duration | 6 months | 3 months |
| Ideal If You… | Already sell (or plan to sell) on Amazon US | Want to build US market presence beyond marketplaces |
| Funding Model | Co-contribution | N/A |
| Apply By | 20 February 2026 | 20 February 2026 |
Amazon US Growth Program
Optimise your Amazon US presence and scale with expert support.
Key details
🗓 Duration:
6 months (Feb-July 2026)
🌎 Location:
United States of America
💻Format:
Virtual
💰 Funding model:
Co-contribution
Applications open: 10 February 2026
Applications close: 20 February 2026
Start your application today
About the program
The US is one of the world’s largest and most competitive consumer markets.
For Victorian brands, strategic entry is essential.
With two in three Americans shopping on Amazon.com, the platform offers a powerful pathway to national scale when approached with the right strategy and support.
Global Victoria's Amazon US Growth Program will support approved Victorian Beauty, Wellness and Personal Care (BWPC) companies to work with an appointed Amazon specialist in the US over a 6-month period. You can onboard or optimise up to 4 SKUs through this co-funded program.
Your Amazon specialist will give you the latest trends, technologies and tools to stand out and sell, placing you in a strong position to achieve success on the world's biggest retail platform.
What's included?
Launch your Amazon storefront (if you're not already there), then optimise every element of your presence:
- 🛒➡️💳Product listings that convert
- 🖼️✨ A+ content that stands out
- 🏬📈 Store pages built to sell
- ⭐💬 Amazon Vine Management
- 📊🔍 Performance monitoring and refinement
- 🧭📈 Strategic consulting to keep you growing
You'll also walk away with a US Market Entry Audit outlining recommendations for expanding beyond Amazon into other US retail channels, DTC strategies, and marketplaces.
What types of businesses should apply?
If you're a Victorian company already selling in the US market—whether bricks & mortar, online, or both—this program is for you.
Additional eligibility for the Amazon US Program
Successful candidates will need to be managing their own Amazon store and sales in-house—not working with a third-party agent, Amazon distributor, or external agency.
Co-contribution required:
This is a co-funded program. Approved Victorian companies will contribute approximately US$6,300 (around AUD$9,100, depending on exchange rates at time of payment) to participate in the 6-month program.
What's not included?
The program doesn't cover advertising budget, 3PL/FBA costs, creative asset creation, Amazon's direct fees, or other costs outside the scope.
Start your application today
Victorian Beauty & Wellness US PR Accelerator
Build brand visibility and credibility in the US market.
Key details
🗓 Duration:3 months (Mar-May 2026)
🌎 Location:
United States of America
💻Format:
Virtual
Applications open: 10 February 2026
Applications close: 20 February 2026
Start your application today
About the program
The opportunity in the US is real but the competition is fierce. Visibility is everything.
Global Victoria's Victorian Beauty & Wellness US PR Accelerator gives approved Victorian brands direct access to US PR expertise, Amazon influencer activation and targeted media exposure over an intensive 2–3 month sprint.
The US beauty and personal care market is projected to exceed US$104 billion in 2026. American consumers are actively seeking clean, sustainable and science-backed products — areas where Australian brands are globally recognised.
What's included?
Work with a specialist US PR agency for 2-3 months on a three-phase campaign designed to build buzz and drive sales:
- 📱✨ Amazon Influencer Activation – Get your products into the hands of influencers who can move the needle
- 📊📈 Australian-Inspired Creative Mailer – Stand out in editors' and influencers' inboxes with a delivery that showcases Australian brands
- 📣Targeted Editor Outreach – Strategic pitching to beauty editors, lifestyle journalists, and trade press across consumer and industry publications
What types of businesses should apply?
If you're a Victorian company already in the US market—whether bricks & mortar, online, or both—this program is for you.
Additional eligibility for the Victorian Beauty & Wellness US PR Accelerator
Successful candidates must already be selling in the US, but not be working with a US PR or marketing agency.
What's not included?
The program doesn't cover any costs associated with samples, 3PL costs, creative asset creation or other costs outside the scope.
Start your application today
Contact us
For further details about either of these programs, get in contact with Elizabeth Moffat, Trade Manager, Consumer Goods and eCommerce.