What types of businesses should apply?

Global Victoria encourages applications from export-ready Victorian food, beverage, vitamins and dietary supplements companies that are:

• Preferably travelling in-person, and/or
• Represented by in-market teams or distribution partners.

CIIE delivers the strongest commercial outcomes for companies that already have an export strategy for China. Those with established partnerships and a presence in the market are best placed to follow up leads and convert opportunities, both at the Expo and afterwards.

Please note that places are limited for this trade mission due to space availability.

Why participate in CIIE?

• Strengthen and expand existing commercial relationships — meet with current partners, customers and key industry contacts in one place, while opening conversations with new prospective buyers.
• Build brand visibility and credibility in market — showcase your products to a broad range of Chinese buyers and industry stakeholders as part of a high-profile Victorian presence.
• Create momentum for long-term market growth — use CIIE as a platform to advance commercial discussions, generate new opportunities and build a stronger pipeline for sustained in-market follow-up.