Applications are now open to join Global Victoria for their inaugural trade mission to Cosmoprof North America from 21 to 26 July 2024 in Las Vegas.

Global Victoria will host an exclusive Victorian Pavilion, and mission participants will work with an in-market expert to help them prepare for Cosmoprof North America and more broadly for the competitive US market.

What types of businesses should apply?

Victorian beauty and wellness brands currently exporting to the US, or have a US strategy in place are invited to apply.

Unsure if you're export-ready? We encourage you to apply so we can determine if this is the right opportunity for their brand.

Why the US?

The US presents a significant opportunity for Victorian beauty and wellness brands. As one of the largest consumer markets in the world, and also one of the most competitive, to be successful in the US, your brand needs a clear strategy backed by robust investment.

Working with our in-market US trade expert, and placing your brand in front of the right people in the industry, will help kick-start your US journey.

What's included?

Selected Victorian brands will be provided with:

• an allocated space on the Victorian Pavilion
• one-to-one consultation with our in-market US trade expert to prepare for Cosmoprof North America.

What's not included?

It is the mission participant's responsibility to manage and fund the following:

• Visas.
• Airfares.
• Accommodation.
• Travel insurance.
• Meals outside the program events and functions that are not hosted and/or co-supported by Global Victoria.
• Ground transport such as taxis, Ubers and public transport.

Contact us

For more information about the trade mission, contact our Trade Manager for BWPC, Elizabeth Moffat.