Applications are now open for Victorian food and non-alcoholic* beverage companies to exhibit at Food & Hospitality China (FHC) 2026.
What types of businesses should apply?
Global Victoria encourages applications from export-ready Victorian food and non-alcoholic beverage companies that are preferably:
- Travelling in-person
- Represented by in-market teams or distribution partners
FHC 2026 is best suited to food and beverage companies seeking to engage buyers and distributors in the retail, food service and hospitality channels, particularly businesses already exporting to China or with previous market exposure. The event may also be appropriate for export-ready companies preparing to enter the market and looking to establish commercial connections in these sectors.
*Note, Victorian alcoholic beverage companies (including spirits) that are interested in applying for a trade mission to China are encouraged to apply to ProWine Shanghai 2026, occurring concurrently. Wine Victoria members accepted to ProWine Shanghai 2026 are eligible for a 50% subsidy through the Wine Export Program, supported by Global Victoria. Further information is available here.
Why participate in FHC?
- Strengthen and expand existing commercial relationships — meet with current partners, customers and key industry contacts in one place, while opening conversations with new prospective buyers
- Build brand visibility and credibility in market — showcase your products to a broad range of Chinese buyers and industry stakeholders as part of a high-profile Victorian presence
- Create momentum for long-term market growth — use FHC as a platform to advance commercial discussions, generate new opportunities and build a stronger pipeline for sustained in-market follow-up
What's included?
Global Victoria will support costs incurred during the program of events at FHC including:
- Dedicated Exhibition Booth within an approximately 300-square-metre Victorian Pavilion (located in the Food and Agricultural Products Hall)
- Tailored Business Matching Program
- Trade Show Passes for a maximum of two (2) company representatives
- Buyer Introductions following feedback on your export goals
- Participation at multiple networking and other events
- Cooking Demonstrations
- Support from the Global Victoria and Victorian Government Trade and Investment (VGTI) trade specialists from across its 5 offices in China (Shanghai, Chengdu, Nanjing, Beijing, and Hong Kong)
- Comprehensive pre-departure briefing and market insights prior to arriving in-market
What's not included?
It is the participants' responsibility to manage and fund the following:
- Visas
- Airfares
- Accommodation
- Travel insurance
- Public liability insurance
- Meals outside the program events and functions that are not hosted and/or co-supported by the Victorian Government
- Ground transport/s in Shanghai and within China e.g. taxi, Didi, train etc
- Freight – shipment and storage of product samples. Global Victoria will work with you and the delivery partners to make sure your samples arrive as smoothly as possible
Our Terms and Conditions
Familiarise yourself with Global Victoria's Terms and Conditions for participation in our trade mission programs.
Contact us
For vitamins, dietary supplements and health-foods-specific enquiries, please contact Lei.Song@global.vic.gov.au
Please note: This application is for the FHC 2026 trade mission, to be held from 10–12 November 2026. If you wish to participate in CIIE 2026 (5–10 November 2026), you will need to submit a separate application. Apply for CIIE 2026.