The premier food and beverage trade event in Southeast Asia and a key annual platform for engagement with the region.

Applications have now opened for Global Victoria's trade mission to Food and Hotel Asia, Singapore from 23 to 26 April 2024.

What types of businesses should apply?

Export-ready Victorian food and beverage companies based or headquartered in Victoria are encouraged to apply. It's important to note that each company can send a maximum of two representatives on this trade mission.

Why you should apply

Victoria’s food, beverage and agricultural industry has a global reputation for supplying high-quality, clean and safe food products, placing it in a favourable position to meet Southeast Asia's growing demand for agrifood products.

Food and Hotel Asia (FHA) is a platform for emerging and established Victorian food and beverage companies to promote their products by exhibiting at the Global Victoria stand. The trade show attracts a large global audience and provides trade opportunities throughout Southeast Asia, and internationally.

FHA Singapore 2024 will provide trade mission participants with valuable access to quality buyers including distributors, importers, manufacturers and retailers, and attendees will also gain valuable insights into developments and future trends of the food and beverage industry.

Participating in FHA Singapore 2024 will provide significant opportunities to:

  • showcase your product innovations
  • build your brand profile
  • connect with leading international buyers from across Southeast Asia
  • expand your partnership networks
  • strengthen partnerships with key international buyers throughout Asia through networking events hosted by Global Victoria.

Singapore is a major hub for business and continues to attract significant interest from across the Southeast Asian markets.

What's included?

Global Victoria will support costs incurred during the trade mission program between 23 to 26 April, which includes:

  • a dedicated booth on the Victorian Pavilion at the FHA exhibition, with trade show attendance passes for a maximum of two company representatives
  • printed and digital promotion in Global Victoria's FHA Exhibitor Directory
  • company logo printed on your dedicated exhibition booth
  • B2B matching opportunities following 1:1 discussion about your export goals with our trade mission leads
  • networking events with potential buyers.

What's not included?

Global Victoria will not pay for:

  • visas
  • airfares
  • accommodation
  • travel insurance
  • meals outside the program events and functions not hosted and/or co-supported by Global Victoria
  • ground transport such as taxis, Ubers and public transport
  • freight – shipment and storing of product samples.

Our terms and conditions

Familiarise yourself with Global Victoria's terms and conditions for participation in its trade mission program.

Contact us

For more information about this trade mission, connect with Mia Beauchamp – Trade Advisor, Food and Fibre.