Southeast Asia is a dynamic and diverse region that has frequently outperformed global economic growth rates. Victoria has prioritised strengthening its relationship with Southeast Asia and has four Victorian Government Trade and Investment (VGTI) offices located in Indonesia, Vietnam, Malaysia and Singapore.

Southeast Asia is one of only two regional markets for Victorian food and fibre exports to grow every year since 2020. In 2022-23, the value of Victorian food and fibre exports to Southeast Asia was $8.86 billion representing a 19% increase on the previous year.

Victoria’s food, beverage and agriculture industry has a global reputation for supplying high quality, clean, traceable and safe food products, placing it in a favourable position to meet Southeast Asia's growing demand for premium meat and dairy products, temperate fruit and nuts, wheat, and processed and packaged food items.

The region is also an increasing priority for the Federal Government. Melbourne hosted the Australia-ASEAN Special Summit in March 2024 and Australia’s Southeast Asia Economic Strategy to 2040 identifies agriculture and as a key sector to support regional food security.

About the opportunity

Global Victoria will host a trade mission to Singapore to support export-ready Victorian food and beverage businesses to participate at FHA from 8 – 11 April 2025.

FHA is the premier food and beverage trade event in Southeast Asia attracting qualified buyers from across the region. In 2024 the show attracted over 72,400 visitors with 23% representing other countries in Southeast Asia.

The Global Victoria trade mission to FHA will provide participating businesses with pre-mission support, including 1:1 consultations and business matching services.

Companies will exhibit on a designated area on the Victoria pavilion which will also feature meeting tables for hosted buyer meetings. The program will feature networking function/s and other product showcase opportunities.

Global Victoria is partnering with Export Solutions to deliver stand management and build services for this trade mission.

With world-class importers and distributors in attendance, FHA 2025 will connect you to international trade opportunities and expand potential networks and partners across the Southeast Asia region.