Global Victoria invites Victorian horticultural exporters to participate in a targeted business matching program during the Inbound Horticulture Trade Mission 2025.

From 10–14 February 2025, this program, delivered with key horticulture industry partners including the Australian Table Grapes Association, Citrus Australia, Summerfruit Australia, Cherries Australia, and AusVEG, will connect Victorian horticultural exporters with up to 40 importers from Greater China, South Asia, North Asia, and Southeast Asia.

Program locations and dates

Mildura: 10 February 2025  
Recommended for table grapes and citrus exporters. Other horticultural exporters are welcome to apply

Swan Hill: 12 February 2025
Recommended for summer fruit exporters. Other horticultural exporters are welcome to apply.

Shepparton: 13 February 2025
Recommended for all horticultural exporters from Shepparton City.

Yarra Valley (Wandin Valley): 14 February 2025
Recommended for cherry exporters. Other horticultural exporters are welcome to apply.

Melbourne (Werribee): 14 February 2025
Recommended for vegetable exporters. Other horticultural exporters are welcome to apply.

Please note: Details on locations and timings will be provided to successful applicants.

What types of businesses should apply?

Expressions of interest are open to Victorian companies that are approved to export horticultural products to one or more of the following markets/regions: China, India, Japan, Korea, Southeast Asia.

This program is suitable for Victorian all horticulture exporters to these markets, and particularly on this occasion to those from the following industries:

• Citrus
• Table grapes
• Summer fruit
• Cherries
• Vegetables

Why you should apply

The Business Matching Program will support hosted importers to connect face-to-face with Victorian horticulture exporters across Victoria to discuss seasonal outlook and explore export opportunities.

• Meet up to 40 top buyers of fresh produce from India, Southeast Asia, Greater China, Korea, and Japan
• Establish business connections and promote your business value proposition to a wide array of lucrative buyers
• Gain valuable insights into buyer needs and market trends from leading experts
• Forge valuable partnerships with importers and lay the groundwork for future sales agreements
• Strengthen existing relationships and explore new opportunities with your current buyers

What's included?

• Participate in a dedicated business matching event with pre-qualified importers from key Asian markets
• Receive comprehensive business collateral before your meetings to help you make the most of every interaction
• Leverage the expertise of Global Victoria and its international Trade and Investment (VGTI) offices for follow-up support in your target markets

Contact us

For more information about the program, contact Ivan Veljkovic, Senior Trade Manager, Food and Fibre Exports