Expressions of Interest have now closed.

What types of businesses should apply?

Global Victoria encourages export-ready Victorian wine companies to apply.

Why should you apply?

ProWine Mumbai is India’s leading wine and liquor event and provides a significant platform for businesses like yours to:

• showcase your products to a vast audience in India
• connect with potential buyers, partners and key leaders
• gain valuable insights into the current Indian market and understand local policies and development opportunities
• increase your brand's visibility and reinforce Victoria’s presence in this growing market for international wine.

India has been identified as a potential growth market for Australian wine. The Australia – India Economic and Trade Agreement (AI – ECTA) progressively reduces customs tariff on Australian wines. The reduction offers an opportunity to Australian wine exporters an advantage that is not available to any other wine-producing country.

What's included?

Global Victoria supports the following costs:

• a dedicated booth within a Victorian Pavilion
• trade show passes for a maximum of two (2) company representatives
• Retail visits to gain an understanding of consumer trends and demand
• buyer introductions following feedback on your export goals
• Support from Victorian Government Trade and Investment (VGTI) trade specialists
• Pre-departure briefings and market insights before arriving in-market.

What's not included?

It is the participants responsibility to manage and fund the following:

• airfares
• visas
• travel insurance
• accommodation
• costs incurred outside of trade mission activities, such as meals and external activities
• transport costs, such as taxis, Ubers and public transport
• freight - shipment and storing of product samples

Contact us

For more information about this trade mission, contact Gopi Shankar