Unlock opportunities in the USA with our tailored trade program for Victorian cybersecurity companies.

Global Victoria and its USA Victorian Government Trade and Investment (VGTI) offices are delivering a trade program supporting Victorian cybersecurity companies with USA market engagement.

This program is in support of Mission 3 ‘a vibrant cyber economy’ of Victoria’s Cyber Strategy 2021. Mission 3 seeks to position Victoria as a global industry leader in cyber by fostering a skilled workforce and innovative local sector that enhances cyber resilience across all industries.

What types of businesses should apply?

Applications have now closed.

Applications are sought from Victorian cybersecurity companies who are:

  • actively expanding into the US in the next 6-12 months
  • can travel to the US or be represented by an in-market representative
  • are export-capable and export-ready
  • have customers and partners in the US identified and/or some market traction

Why you should apply

This program provides a significant and flexible platform for engagement with the US and presents strong opportunities to promote your company's capability, generate business, and gather business intelligence.

The US market consistently ranks as a top export market for Victorian cybersecurity companies. Cybersecurity spending continues to rise in the US, including within government, with Federal civilian agencies set to receive $12.33 billion in fiscal year 2025 following a recent White House budget request, a 10% increase on the previous financial year.

What's included?

Global Victoria will provide the following at no cost to each participating company:

Conference attendance

One (1) pass to a conference/trade event in the US market.

Companies are to choose the event most relevant to their current market priorities from a list of major trade shows outlined in the application form. Global Victoria will purchase the pass on behalf of the company.

You may nominate an alternative conference for consideration, however, Global Victoria reserves the final decision on its inclusion.

All nominated conferences must occur before 30 August 2025.

Market Entry / Business Matching

Access to an external USA-based industry consultant to provide market entry and business development assistance, including:

  • 1:1 assessment of your company's needs and objectives
  • securing a minimum of three (3) high-quality business matching meetings

Where possible, meetings will be coordinated to coincide with your attendance in-market. Alternatively, they will be held virtually.

Association Membership

Global Victoria will work with participating companies to provide:

  • A one (1) year membership to a relevant industry or geography-based USA association.

In the application form, companies may optionally nominate US-based associations they're interested in exploring for membership.

Austrade RSA Program

Global Victoria will offset in full, for up to five (5) companies, the participation fee of A2,000 for successful Victorian applicants to Austrade’s 2025 RSA Conference Program.

The Austrade RSA 2025 Program will be held on Monday 28 April in San Francisco and will feature:

  • market briefings
  • reverse pitch sessions
  • roundtables
  • targeted B2B meetings
  • offsite events
  • a networking lunch
  • a VIP evening reception.

To join this program, applicants must complete the Austrade RSA 2025 Program Conference EOI (Expression of Interest). Austrade will inform Global Victoria of applications submitted by Victorian companies, with final approval resting with Austrade.

Participation in the Austrade RSA 2025 Program does not preclude applicants from attending an additional conference or trade event as part of this program.

Industry and Program Supporting Activity

Global Victoria will also undertake additional activities that will be available to both program participants and the wider Victorian cybersecurity ecosystem, including;

  • a four (4) part USA Cybersecurity stakeholder webinar series (Feb-Apr)
  • a USA Cybersecurity Market Profile document

Applicants should note that further participation criteria are outlined in the application form.

What's not included?

It is the program participants' responsibility to cover the following expenses associated with their travel to market:

  • Airfares
  • Visas
  • Insurance
  • Accommodation
  • Transport costs, such as taxis, Ubers and public transport
  • Meals and other external activities

Contact us

For further information about this program, contact Troy Toohey, Global Victoria's Trade Manager, Technology.