Victoria is the undisputed sporting state of Australia.
Led by its capital city, Melbourne, Victoria’s sporting reputation is underpinned by its world class major events calendar and sporting infrastructure, supported by its specialist institutions, innovation networks and clusters. This creates an ecosystem of high calibre talent, both on and off the field, an extensive local sporting organisation network and a passionate sporting audience.
Victoria provides the perfect launchpad for our companies to take on the world and makes it a highly sought-after destination for global companies.
Meet the Victorian sportstechs visiting Europe
BodyICE – BodyICE specialise in area specific ice packs for injuries. BodyICE was founded by Olympic Gold Medallist Lydia Lassila in 2006. During her career as an aerial skier, Lydia suffered a number of injuries and became frustrated with the inefficiency of cold therapy products on the market.
Box Altitude - Box Altitude produces the world’s most technologically advanced altitude sleeping and training environments. Box Altitude is trusted by athletes to propel them forward towards success on the world stage by capturing the scientifically proven benefits of altitude.
Cloudmix – Cloudmix is a world leading remote production platform that makes it easy for anyone to produce professional live streams. Cloudmix regularly delivers over 10,000 hours of live content each month and enables anyone to produce broadcast quality live content to a global viewership.
DMC Sport - DMC Sport partner with the world’s most well-known sporting organisations to engage and inspire participation through sport and innovation. DMC Sport deliver sustainable outcomes using its tech stack and integrated technology leveraging deep knowledge of community sport to deliver innovative and tailored end-to-end solutions for our partners.
ECAL - ECAL is the world's leading 'Sync to Calendar' marketing solution, which allows publishers to deliver rich and dynamic events content directly into the personal digital calendar program of users on their mobile, desktop or tablet - to keep them up-to-date and engaged.
GameDay - GameDay, part of the Stack Sports family, provide a range of solutions including membership management, competition and tournament management, event/ticketing platforms and various digital websites, e- commerce, and online auction fundraising solutions.
Kronos - Kronos is one of the leading suppliers of technology for a wide range of events, including national and international sporting events. While Kronos event systems (Eventum®) give organisers a huge advantage in managing events, we also have a unique system for identifying and developing sporting talent, and another for developing customised e-learning.
La Trobe University - La Trobe University is the university of choice in Australia for study, play and research in sport and offers more sport-related courses than any other university in Australia. Their expertise in sport covers sport science, sport analytics, strength and conditioning, sport coaching, sport and exercise medicine, sport nutrition, and sport management.
PMY Group - PMY Group is a global technology advisory and investment company founded in Victoria specialising in transforming sport and entertainment venues and events through technology solutions. They offer end-to-end services, including advisory, design, technology management, and operational platforms.
Traits Insights - Traits is a player profiling platform that helps clubs develop their own bespoke analytics solution that translates complex data into football language in line with your unique game model. Traits presents a cost-effective solution for organisations to unlock the potential of their performance data through readymade best-practice analytics.
Company profiles
Melbourne is Australia’s sporting capital
Melbourne is recognised as one of the world’s great sporting capitals boasting one of the most prestigious and successful major event calendars in the world. Melbourne boasts six international standard sporting venues in the heart of the city and is home to over 46 state high performance sport facilities.
Victoria’s thriving sports culture drives a world-class sport ecosystem
Victoria is home to 55 professional sports teams, 129 State Sport and Recreation Organisations, 32 of Australia’s National Sport Organisations and 16,000+ clubs.
Victoria’s reputation as a sporting capital is underpinned by world-class capability in sporting infrastructure, coaching services, sport analytics, governance, sponsorship, media, broadcast, professional and educational services as well as facility and event management.
Pre the COVID-19 pandemic events in Victoria’s major venues were attracting over 9 million attendees annually and generating approximately $2.5 billion in economic activity.
Find out how Victoria bids, builds and deliver a world class major event schedule.
Victorian investment in sporting infrastructure generates substantial socio-economic returns
Investment in Victoria’s major sport infrastructure provides a vehicle for sports and entertainment event delivery and generates employment and economic uplift across the State.
Melbourne Park, home of the Australian Open, has been transformed into one of the largest sports and events precincts in the world, through a $1 billion, 10-year investment program.
Since 2015, the Victorian Government has invested $1.1 billion in 1500+ community sport & recreation infrastructure projects. This investment generates more than $7 billion annual value in social, health and wellness and economic benefits.
Victoria leads the way in the advancement of sport technology and innovation
Victoria is home to nearly half of Australia’s Sportstech companies and the sportstech industry in Australia now accounts for almost $4.25 billion per annum.
Almost half of the people employed in the sports technology sector are currently working in Victoria, developing products and services in areas like media, artificial intelligence, entertainment, stadiums, major events, wearables and e-sports.
The Victorian Government recently backed the state’s growing sports technology sector with a $4 million investment to establish the Australian Sports Innovation Centre for Excellence (ASICE) in Melbourne, led by the Australian Sports Technologies Network (ASTN).
In addition to the companies joining the ASTN mission to Europe, Victoria has numerous other companies who are sport innovation leaders.
Companies such as Catapult Sports, Champion Data, PMY Group, Netfit, Rosterfy, Refbook, Gerford AI, GTG Network, incognitus, Cape Bionics, Zena Sport, Big Ant Studios and EngageRM are all delivering world-class solutions in areas such as; artificial intelligence, athlete performance, impact protection, e-sports, stadiums and venues, sport operations and consumer engagement applications.
Visit Invest Victoria and learn more about Sports Technology opportunities in Victoria.
We can help you do business with Melbourne
Global companies are locating in Melbourne, Australia to expand internationally.
Contributing to the world's 14th largest economy, Melbourne is known for its cosmopolitan lifestyle, its sophisticated, culturally diverse population, and the deep creative and technical skills of its professional workforce. It is an ideal place to live, work and play.
Bringing in-market intelligence and export knowledge to the table, our team have expansion and investment services to help you do business with Melbourne, Victoria, Australia.
Melbourne has a variety of investment opportunities across a range of industries available now. Our in-market investment team can help you:
- access networks of the right highly skilled talent
- identify potential clients, partners, and suppliers
- establish the right partnerships
- access research infrastructure
- identify suitable business locations
- access assistance from all levels of government
Visit Invest Victoria to learn more
Connect with our team
The Victorian Government’s Trade and Investment (VGTI) office network is the largest of any state or territory in Australia.
Victoria has recently strengthened its presence in Europe through the establishment of a VGTI for Europe in Paris, led by Gönül Serbest (Commissioner for Victoria to Europe). With two-way merchandise trade between Victoria and the EU already totalling $17.3 billion in 2021/22, the new Paris trade office – alongside the London and Frankfurt offices - will drive new opportunities and raise the profile of Victorian businesses in fintech and other sectors.
Our in-market trade team can connect you with Melbourne's sport economy.
Contact our Paris office
Anne Hiag
TRADE DIRECTOR, EUROPE
22 Rue Chauchat
75009 Paris, France
E: anne.hiag@global.vic.gov.au
Contact our UK office
Jeremy Eames
TRADE MANAGER, UK AND EUROPE
Victoria House, Melbourne Place
Strand, London WC2B 4LG
United Kingdom
E: jeremy.eames@global.vic.gov.au
Contact our Melbourne office
Troy Toohey
TRADE MANAGER, TECHNOLOGY | HEALTH AND SPORTS
Level 33, 121 Exhibition St
Melbourne, Australia 3000
E: troy.toohey@global.vic.gov.au