Join Austrade to learn about private label opportunities in the US and how to make the most of them. Get real insights from a successful private label exporter.
About the event
Private label brands are outperforming national brands across the US. They are growing faster, expanding their market share and setting record sales results. Private-label retail sales reached a record USD282.8 billion across all outlets in the US in 2025, up USD9 billion from 2024.
Join us to learn about private label opportunities and see how the data speaks for itself. Understand what's important for sales success through key points when selling private label into the US.
Hear a case study from Ian Henderson, Founder and Master Vinegar Maker at Australian Vinegar.
Key topics
- The private label opportunity in the US
- How to successfully seize the private label opportunity
- Example of a successful client journey
- Introduction to PLMA Australia, the PLMA 2026 show and the Austrade Program
Who it's for
This event is for packaged food and consumer goods manufacturers wanting to understand:
- the private label sector in the US
- how to benefit from exhibiting at the PLMA Chicago Trade Show.