In the lead up to Food & Hospitality Asia 2026, Global Victoria is partnering with Incite to deliver a 90-minute webinar focused on entering and growing Southeast Asian export markets across grocery and food service channels.
Participants will gain actionable guidance on identifying and appointing the right importers and distributors and the webinar will also explore best-in-class marketing and promotion strategies.
This a free, online event for Victorian food and beverage companies.
Southeast Asia presents significant growth opportunities for Victorian food and beverage brands—but success requires a clear understanding of local market dynamics, partners, and go-to-market strategies. This 90-minute webinar is designed to equip Victorian exporters with the practical knowledge and insights needed to maximise the value of their upcoming market visit to Singapore and the broader Southeast Asian region.
Delivered by Incite, specialists in food and beverage market entry and growth across the Asia-Pacific region, the session will focus on key Southeast Asian export markets including Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines. Participants will gain actionable guidance on identifying and appointing the right importers and distributors, preparing compelling distributor pitches, and understanding what Southeast Asian partners expect from international brands.
The webinar will also explore best-in-class marketing and promotion strategies, covering consumer trends, effective social media approaches, trade marketing in grocery and food service channels, and real-world case studies of successful brand activations. A live panel Q&A will allow participants to ask market-specific questions and gain tailored advice.
About the speakers
Cameron Gordon
Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands. As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.
Nada Young
With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning. Nada's expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management. With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.
William Gordon
William has led FMCG growth across Asia Pacific, Australasia, the UK, and Europe. His experience with retailers including Woolworths, Coles, and Holland & Barrett underpins his expertise in market entry. At Incite, he drives route-to-market strategy and distributor partnerships for ambitious global brands.
Nikki Carr
With 10 years of communications experience, Nikki has worked in government relations with various businesses in Canada and now leads strategic social media marketing across Southeast Asia for Incite. She manages diverse client accounts, executes high-performing paid campaigns and drives brand awareness through regionally relevant, trend-driven content.
Felicity Bone
Felicity brings over five years of specialised F&B marketing experience with a sharp focus on crafting performance-led social media campaigns. Blending creativity with strategic insight, she leverages data to optimise growth and deliver measurable impact for every brand she works with.
What types of businesses should participate?
This session is for Victorian food and beverage companies preparing to enter or scale in Southeast Asia and looking to build sustainable, long-term export success. Those involved in the international business development and marketing sides of the business are encouraged to attend.
Why should you attend?
- Build knowledge and capabilities on doing business in Southeast Asia
- Gain actionable guidance on identifying and appointing the right importers and distributors
- Access to the experience of the Incite team through a live panel Q&A
- Explore best-in-class marketing and promotion strategies