Discover the essential frameworks and agreements that can support your business expansion into the UK market.

Join this Austrade-hosted webinar for a strategic introduction to the UK market tailored for Australian exporters.

Gain insights into the UK’s current economic, political and social landscape—and how these trends are creating opportunities for growth.

Discover the key enablers and trade agreements supporting Australian business success in the UK, and how these can also act as a springboard into broader third markets.

The session will cover common challenges and frequently asked questions about doing business in the region, helping you navigate the UK market with confidence.

The webinar will conclude with practical advice on how to best engage with Austrade’s UK team and spotlight an upcoming opportunity for Australian businesses.

Speakers

Annika Barton
Trade and Investment Commissioner to the UK and Ireland

Annika is an experienced practitioner with strong capabilities in international business development, with a particular focus on the technology sector.

In 2021 and 2022, Annika established new Amsterdam and Vilnius Posts for Austrade, building and scaling the teams and driving closer trade and investment relationships with Australia. In 2019, Annika was posted to San Francisco, where she managed the Americas Region Cyber Security Sector Team and the San Francisco Landing Pad.

Lucy Cassidy
Landing Pad Manager

Lucy Cassidy is the Landing Pad Manager at Austrade UK, leading Austrade’s market entry bootcamp for Australian technology companies who want to land and expand in the UK.
Lucy brings extensive experience in managing companies’ international expansion and market entry strategies, supporting them to scale globally and build meaningful connections within the UK ecosystem.

About the Go Global Toolkit

Austrade’s Go Global Toolkit is a free, self-paced online platform designed to help Australian businesses succeed internationally.

Whether you're exploring new markets or expanding existing exports, the toolkit offers practical resources to build your export strategy with confidence.

  • Assess your export readiness
  • Explore market insights and opportunities
  • Access guides, templates and expert-led webinars
  • Learn how to navigate trade agreements and regulations

Start exploring today by signing up for free.